Exclusive Beta Partnership Generates 25 Percent Higher Custom Audience Match Rates
Hermosa Beach, California – HYFN, a full-service digital agency and Facebook Marketing Partner, today announced a new API integration with Acxiom, an enterprise data, analytics and software-as-a-service company, for developing Managed Custom Audiences on Facebook. Acxiom and HYFN partnered exclusively to beta test the new API by sending data directly into HYFN’s social media management platform, HYFN8.
Acxiom’s completion of a new first-to-market API with Facebook enables the creation of Managed Custom Audiences based on additional matching parameters, such as postal address, for more accurate match rates and effective Facebook ads targeting. The new API allows marketers to create enhanced custom audiences directly via HYFN8.
Acxiom exclusively beta tested the new API with HYFN for a major entertainment company for the duration of one month. During this time, the advertiser reached a broader section of Facebook users through the new API offering with a cumulative audience that was almost 25 percent larger when Acxiom’s matches were included. HYFN8 is the first platform to include this type of advanced Managed Custom Audience, which leverages Acxiom data directly from a single platform.
“We are thrilled that we were able to work with Acxiom for this first-to-market opportunity to increase Managed Custom Audience match rates directly through an FMP platform,” said Morgan Harris, Founder and CEO of HYFN. “We believe that HYFN8 users can uniquely reach direct response customers more efficiently than any other platform on the market today.”
“For an advertiser to quickly and easily build a social marketing campaign in a single platform that achieves offline objectives online is very powerful,” said Dana Hayes Jr., GVP of Global Partner Development at Acxiom. “We are pleased that this partnership will help marketers deliver highly targeted ads with greater efficacy.”
Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. For more information about Acxiom, visit Acxiom.com.
HYFN is a digital technology, creative, and strategic agency that delivers solutions and social amplification at scale via its proprietary HYFN8 platform. Founded in 2000 with offices in Los Angeles, New York, San Francisco and Chicago, HYFN is a client services specialist that delivers results-driven campaigns for global, Fortune 500, and midsize companies that want to reach and engage their target audiences wherever they are, on any device.