Second Annual Podcast Marketplace Slated for September 7, 2016 in NYC Underpins Rapid Growth and Importance of Digital Audio
NEW YORK – The Interactive Advertising Bureau (IAB) announced that AdLarge, Authentic (formerly Podtrac), CBS RADIO’s Play.it, ESPN, HowStuffWorks, Midroll, NPR, Panoply, PodcastOne, Time Inc., WNYC Studios, and Wondery have joined the line-up for the 2016 IAB Podcast Upfront, doubling the number of presenters from last year’s inaugural event. This one-day marketplace for marketers and media buyers will be held on September 7 in New York City at Time Inc.’s Henry R. Luce Auditorium at 225 Liberty Street, showcasing the latest in digital audio programming from these podcast innovators.
“Consumer interest in podcasts continues to grow and the format offers the type of highly engaged, loyal audiences that advertisers crave”
Invited advertiser and media agency executives will look at new original content in a series of 20-minute presentations that will spotlight a range of marketing opportunities in one of the fastest-growing digital formats. The programming creators and distributors involved are responsible for some of the most popular podcasts, including “The Adam Carolla Show,” “Engage: The Official Star Trek Podcast,” “Entertainment Weekly: Game of Thrones,” “ESPN: Fantasy Focus Football,” “FOUND,” “TED Radio Hour,” “Jim Breuer’s The Metal In Me,” “Malcolm Gladwell’s Revisionist History,” “Radiolab,” “Stuff You Should Know,” “This American Life,” and “WTF with Marc Maron.”
“Consumer interest in podcasts continues to grow and the format offers the type of highly engaged, loyal audiences that advertisers crave,” said Anna Bager, Senior Vice President and General Manager, Mobile and Video, IAB. “Last year’s first-ever IAB Podcast Upfront was a half-day showcase that drew an enthusiastic audience of marketers and media buyers – and the expansion of the 2016 event to a full-day of presentations is a testament to the tremendous interest among marketers to tap into podcasts’ unique advertising proposition.”
To learn more about the event, please visit iab.com/podcastupfront.
About IAB
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.
