Sizmek Announces Chief Data Officer

Company institutes General Manager structure to accomplish local opportunities and appoints GM of APAC

London, UK: Sizmek, the largest people-based creative optimisation and data activation platform delivering impressions that inspire, today announced digital advertising industry veteran Volker Hatz will join the company as Chief Data Officer (CDO). Hatz will oversee the company’s fast-growing data business including data governance solutions, analytics initiatives and innovation.

“Organisations are looking to expand their data and tech expertise to better compete in the next era of digital advertising,” said Hatz. “The company already has leading data solutions that ensure marketers meet their goals. I’m looking forward to continuing Sizmek’s tradition of innovation by helping guide the next iteration of these services, where Sizmek is at the core of our client’s holistic media plans, centralising data and enabling optimisation on both a user and creative level.”

Hatz brings over 20 years of experience in IT and advertising technology to Sizmek. Prior, he was global head of SAP XM DMP Solution at SAP Exchange Media. Throughout his career, he’s played key roles in creating groundbreaking technology to bring structure to the stores of data digital advertising has uncovered, including the first demand side advertising platform, the first second party data management platform, and the first real-time cookie-less targeting.

In addition, Sizmek is restructuring its organisation to allow for a General Manager-defined structure, to provide clients with bespoke and effective customer service. This configuration encourages increased accountability throughout the organisation, as it grants P&L responsibility to all regions. Additionally, this business structure promotes ownership and entrepreneurship, allowing for nimble decision making at the local-level.

As such, Sizmek announced the arrival of Kees de Jong, who will serve as General Manager of APAC. de Jong is responsible for overseeing the region, including customer engagement, sales development and innovation, strategic planning, regional presence and revenue growth.

“As Sizmek continues to display leadership in new markets, it’s critical to innovate business structure and ensure stability in key regions,” said de Jong. “A one-size-fits-all approach doesn’t work, and that strategy rarely satisfies customers at scale. I’m incredibly pleased to have this opportunity, and look forward to strengthening Sizmek’s presence and operational efficiency in APAC.”

Kees de Jong is an experienced business builder in tech and service-based environments. He held senior management positions at Facilitate Digital (now Adslot) in Australia, and ran the company’s European operations for two years before establishing the programmatic buying capability for GroupM (now Xaxis). Most recently, he was a consultant serving large media, tech and data companies.

“I believe Volker’s and Kees’ strong leadership and innovative thinking will further showcase how Sizmek’s creativity, data and technology are changing the way our customers inspire their audiences to action,” said Mark Grether, Executive Chairman at Sizmek. “Together they bring a proven track record of success, and will bolster our company’s growth. Our expanding team and capabilities, as well as our new corporate structure, ladder back to creating impressions that inspire, and ensure agency and brand partners have increasing ROI across channels.”

About Sizmek

Sizmek creates impressions that inspire through its people-based creative optimisation platform. In the digital world, creating impressions that inspire is vital to building meaningful, long-lasting relationships with your customers. Sizmek provides powerful, integrated solutions so creative and data work together, optimising campaigns across all media. When your messages resonate, your impact amplifies, and your business reaches new heights. Sizmek operates its platform in more than 70 countries, with local offices providing award-winning service throughout North America, EMEA, LATAM, and APAC and connecting more than 20,000 advertisers and 3,600 agencies to audiences in 66 countries, serving over 2.3 trillion impressions each year.