Invitation-Only Peer-to-Peer Exchanges to Feature Powerful, Leading-Edge Luminaries, Including CEOs Tim Armstrong of Oath and John Martin of Turner, CMOs Marie Gulin-Merle of L’Oréal and Kristin Lemkau of JPMorgan Chase, Instagram COO Marne Levine, & IBM’s First Chief Digital Officer Bob Lord
“Industry Leaders Want Ideas and Action, Not Panels,” Says IAB CEO
NEW YORK – Declaring industry conference panels “the pasteurized processed cheese food of the digital economy,” IAB President and CEO Randall Rothenberg announced the launch of “IAB Leadership Dialogues,” a rolling series of limited-attendance events to bring industry leaders into intimate discourse with the luminaries who are reshaping their world.
“the pasteurized processed cheese food of the digital economy”
The first 12 invitation-only “IAB Leadership Dialogues” will debut during Advertising Week in New York, September 25-28, 2017, at the IAB Ad Lab and select other venues throughout the city—including a live Slate podcast at the company’s Brooklyn headquarters and a live streaming Cheddar videocast from the company’s Manhattan offices.
The “provocateurs,” as IAB dubs them, for this first set of closed-door interchanges include:
- Tim Armstrong, CEO, Oath
- Marie Gulin-Merle, Chief Marketing Officer, L’Oréal
- Kristin Lemkau, Chief Marketing Officer, JPMorgan Chase
- Marne Levine, Chief Operating Officer, Instagram
- Bob Lord, Chief Digital Officer, IBM
- John Martin, Chairman and CEO, Turner
More big names will be added to the roster in the weeks to come.
“The $1 trillion the ad-supported internet contributes to the U.S. economy didn’t grow from conference panels,” Rothenberg affirmed. “It grew from disruptive ideas that bubbled up from below and were adapted and adopted by the best industry leaders. ‘IAB Leadership Dialogues’ aims to engage those leaders in direct debates about where business, technology, and culture will next collide.”
The audience for “IAB Leadership Dialogues” will be limited to 50-75 people, and curated from the “C Suite” of IAB member and partner companies, including publishers, major brands and retailers, advertising agencies, and technology providers. Sponsorships will be similarly limited and curated.
To learn more about the “IAB Leadership Dialogues,” please go to www.iab.com/dialogues.
About IAB
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, it develops technical standards and best practices. IAB and the IAB Education Foundation are committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a San Francisco office.
