Dynamic event, curated by Jim Stengel, President and CEO of The Jim Stengel Company, will be catalyst for discussion and collaboration, providing actionable strategies for dealing with critical industry issues
TEL AVIV, Israel & NEW YORK — Perion Network Ltd. (NASDAQ:PERI) announced that Undertone, a leader in cross-platform Synchronized Digital Branding for the world’s most prominent brands, will serve as the exclusive sponsor of Cannes Lions’ CMO Accelerator Programme for the third consecutive year. The event assembles 50 of the top global marketing leaders for a dynamic, interactive and educational experience. Led by Jim Stengel, President and CEO of The Jim Stengel Company and legendary Procter & Gamble marketing executive and Undertone, the program takes place June 19-22, 2019 in conjunction with the 66th annual Cannes Lions International Festival of Creativity.
@AccessUndertone is sponsoring the 2019 @Cannes_Lions CMO Accelerator Programme curated by @JimStengel on June 19-22
During the program, executives will work closely with Undertone’s leadership team to collaborate on innovative strategies and tactics to move their businesses forward. They will discuss current challenges, interact with visionary speakers hand-picked by Stengel and the Undertone team — including Scott Galloway Clinical Professor of Marketing at NYU Stern & Founder/CEO, L2, Sir Martin Sorrell, Executive Chairman, S4 Capital, and Wendy Clark, CEO, DDB Worldwide — and share industry best practices for developing transformative marketing strategies.
“As the world becomes more digital, marketers must be prepared to face the new challenges that arise in a constantly shifting environment. The Cannes Lions CMO Accelerator Programme provides industry leaders with an unparalleled opportunity to listen, learn and connect with other luminaries across industry,” said Doron Gerstel, CEO of Perion. “We are pleased to continue our relationship with Jim and the Cannes Lions team; our years as a sponsor have shown us what an incredible opportunity the program is, sparking innovation and helping CMOs drive the industry forward.”
This year, the theme for the event is “The New Leadership Mandate for Next-Gen CMOs”, and includes discussions about agency/client relationships, skills for the modern CMO and roundtable “burning issue” discussions.
“I’m excited to continue our collaboration with Undertone. Their participation in the classroom is a boon to the program and helps stimulate great conversations among these respected marketing leaders,” said Stengel. “There is no better place than Cannes Lions to provide leaders with fresh perspectives on the complexities and opportunities within today’s digital landscape.”
For more information on the 2019 CMO Accelerator Programme at Cannes Lions, visit – www.canneslions.com/learn/leaders/cmo-accelerator-programme.
About Undertone:
Undertone, a division of Perion Network Ltd. (NASDAQ: PERI), provides cutting-edge technology solutions for the world’s leading brands. Its proprietary Synchronized Digital Branding combines data, distribution and creative to deliver cohesive stories across all critical touchpoints: screens, platforms and a transparent, customizable list of elite publishers. The AI-driven platform eliminates fragmentation, delivers much-needed revenue for publishers and, most importantly, ensures brand messaging is contextually relevant. Undertone creates stunning campaigns that align with KPIs—always with beautiful creative and in brand-safe environments. Learn more at www.undertone.com.
About Perion Network Ltd.:
Perion is a global technology company that delivers advertising solutions to brands and publishers. Perion is committed to providing data-driven execution, from high-impact ad formats to branded search and a unified social and mobile programmatic platform. More information about Perion may be found at www.perion.com. Follow Perion on Twitter @perionnetwork.
About Cannes Lions:
Cannes Lions International Festival of Creativity is the world’s leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France. As the most prestigious international annual advertising and communications awards, entries from all over the world are showcased and judged at the Festival. The five-day Festival is the only truly global meeting place for professionals working in advertising and communications. Attendees from nearly 100 countries come to experience five days of workshops, exhibitions, screenings, master classes and high-profile seminars presented by renowned worldwide industry leaders. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Brand Experience & Activation, Creative Data, Creative Effectiveness, Creative eCommerce, Creative Strategy, Design, Digital Craft, Direct, Entertainment, Film, Film Craft, Glass: The Lion for Change, Health & Wellness, Industry Craft, Innovation, Media, Mobile, Music, Outdoor, Pharma, PR, Print & Publishing, Radio & Audio, Sport, Social & Influencer, Sustainable Development Goals, Titanium Lions. www.canneslions.com.
