Supports more robust marketing analytics without relying on third-party cookiesJune 09, 2020 08:00 AM Eastern Daylight Time
NEW YORK — Crossix announced the launch of the DIFA Partner Program, enabling Crossix to receive media exposure data directly from publishers and media platforms.
“LiveIntent built its identity framework to bridge the ecosystem to the first-party data that Publishers and Brands have uniquely amassed by virtue of their content and loyalty”
The DIFA Partner Program was developed to enhance and complement the increasingly complex media ecosystem. By bringing direct feeds of media exposure data into the DIFA platform, the DIFA Partner Program eliminates the dependency on the current mechanism of third-party cookies for digital measurement. These direct integrations will also improve media measurement by capturing data on the exposed audience more completely and holistically, across browsers and devices.
The DIFA Partner Program can measure both traditional and non-traditional media channels. Crossix has established relationships with more than 30 partners, including leading brands in digital connected TV, linear TV, over-the-top TV, digital, audio, radio, mobile applications, endemic, out of home, print, and email.
“We are committed to a modern, privacy-first approach to audience targeting and measurement,” said Asaf Evenhaim, CEO and Co-founder of Crossix. “The DIFA Partner program is one of several initiatives at Crossix designed to address ongoing changes in the media ecosystem.”
“LiveIntent built its identity framework to bridge the ecosystem to the first-party data that Publishers and Brands have uniquely amassed by virtue of their content and loyalty,” said Brian Silver, President, LiveIntent. “That bridge will be the key to having our clients complement their traditional measurement tactics with DIFA in order to measure success both in the present, and for a future where the third-party cookie is no longer available,” added Kelly Hogue, VP, Programmatic and Strategic Partnerships, LiveIntent.
About Crossix Solutions, A Veeva Company
A pioneer in patient data, privacy, and analytics, Crossix leverages the industry’s most advanced technology to connect comprehensive health and non-health data, covering more than 300 million lives – all in a privacy-safe way. It delivers data and insights to over 200 brands from top 20 pharma companies as well as leading health systems, pharmacies, and wellness brands. For more information, visit crossix.com.