NEW YORK – The Interactive Advertising Bureau (IAB) announced today that Randall Rothenberg has been reappointed President and Chief Executive Officer of the leading digital trade organization.
“We’re excited that Randall is taking the helm again at IAB,” said Bob Carrigan, Chairman of IAB Board of Directors and Chief Executive Officer, IDG Communications, Inc. “During his four-year tenure, IAB became the central trade association for marketing and media. With our industry at a critical point, we are pleased that Randall’s coming back to advance the work he’s done to date.”
“I am thrilled to be returning to IAB, to this superb team, and to a membership I feel honored to serve,” Rothenberg said. “As we prepare to convene IAB’s largest Annual Leadership Meeting ever, there couldn’t be a more exciting time to lead this association. I’m particularly energized by the IAB Mobile Marketing Center of Excellence, the plans for an IAB Ad Lab, a groundbreaking cross-industry measurement standardization initiative, and our efforts to assure that data usage and control are negotiated fairly and transparently among trading partners, with consumer rights squarely in the forefront. This will be a great year for IAB and its members.”
Rothenberg served with distinction as IAB’s leader from 2007 through 2010. During that period, IAB’s membership increased by more than 50 percent and its revenues more than doubled. More important, IAB’s service to its member companies grew and broadened. During his tenure:
– IAB opened a public policy office that became the leading voice for industry self-regulation and consumer privacy protection in digital media
– The association launched a groundbreaking campaign to promote creative excellence in interactive brand advertising
– IAB released vital research on brand-building, advertising pricing, and metrics
– IAB’s effort to standardize online measurement gained support from leading agencies, marketers, media, and their association partners
– IAB’s events became the central gathering place for the digital industry.
For the past month, Rothenberg has served as Executive Vice President and Chief Digital Officer at Time Inc., the largest magazine media company in the United States.
Time Inc. reaffirmed its commitment to IAB today, announcing that it will continue to be represented on the IAB Board of Directors. It also announced it will continue its Board-level sponsorship of IAB Mobile Marketing Center of Excellence. In addition, the company’s leadership has agreed to contribute funding to an upcoming cross-industry measurement initiative and will become a charter sponsor of our impending IAB Ad Lab.
“Time Inc. is a valued member of IAB, and I am pleased about the graciousness of the organization and the fact that its senior executives have reaffirmed their commitment to the association,” Rothenberg said. “Time Inc. is a great partner for IAB, and I thank them for their digital leadership.”
About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.
