NEW YORK, NY — TagMan (www.tagman.com), the global leader of tag management, today announced that it has appointed former [x+1] and Yahoo! executive Maggie Neuwald as vice president, product marketing and partnerships.
In this role, Neuwald will oversee and broaden TagMan’s partnerships with digital marketing and technology providers, while identifying new market opportunities and ensuring that online marketers are able to easily integrate TagMan with complementary technologies and services.
“Maggie is a highly accomplished digital marketing expert and we welcome her to our executive team,” said Paul Cook, CEO and founder of TagMan. “Her background and knowledge will be a tremendous asset to us and our partners as we continue to innovate solutions that support a broad universe of third party tags, helping companies accurately attribute ROI of their online campaigns.
“By expanding our partnerships with web analytics, paid search, display advertising, retargeting, email and other online marketing technology providers, we can deliver even more flexibility and value to companies using our platform,” Cook said.
Neuwald brings several years of digital advertising and technology marketing experience to TagMan. As director of product management for [x+1], she focused on extending the company’s platform beyond real-time bidding to include analytics. Prior to that, she was director of optimization for Yahoo’s Right Media group, which delivered managed services to top-tier advertisers and agencies. While in that role, she demonstrated a track record for identifying partnership opportunities and leading integrations for brand advertiser services, and gained exposure to myriad companies and technologies in the digital marketing ecosystem.
About TagMan
TagMan is the global leader in tag management, with the industry’s most mature and proven platform for the enterprise. Since launching the first, independent tag management platform in 2007, TagMan has helped over 100 customers solve tagging, site performance and attribution-related challenges. With over 180 vendor tags currently implemented, the award-winning TagMan platform provides customers like Travelocity, Virgin Atlantic, Subaru and others complete agility in managing existing partners and working with new technologies without the burden of costly implementation projects and resources. More information is available at www.tagman.com.
