Partnership Continues to Expand Solutions Offerings for Video Publishers
PALO ALTO, Calif. – GlanceGuide, a leading provider of comprehensive analytics for measuring video effectiveness, announced it has joined the Brightcove Alliance, a global ecosystem of partners developing solutions and services for the Brightcove online video platform. Every Brightcove customer will instantly be able to take advantage of GlanceGuide’s powerful video analytics to precisely measure video and ad effectiveness.
GlanceGuide offers a hosted service that integrates directly with the Brightcove online video platform, capturing data from the moment a viewer presses “PLAY.” A patent-pending statistical engine produces highly visual real-time reports and charts that inform rapid decision-making and help boost bottom line revenues.
Tom Jasek, Vice President of Marketing for GlanceGuide, noted, “GlanceGuide has directly integrated our web analytics API with the Brightcove 3 platform. To start using the GlanceGuide service, you simply add one line of code from the Brightcove Studio to the media player. All video events are then captured and sent to our service, where custom reports are instantly created for each client.”
About GlanceGuide
GlanceGuide, Inc. offers a hosted video analytics service that captures every detail of the online video experience, showing precisely how users interact with video and ad clips. Each video on a site receives a unique single number “engagement score” that measures content effectiveness and ranks clips relative to one another. Clients can instantly see which videos and ads are working and can make adjustments to improve performance. Headquartered in Palo Alto, California, GlanceGuide’s management team brings to web video analytics the expertise of successful entrepreneurs with proven track records in business intelligence, analytics and web media technology. www.glanceguide.com
