San Francisco event will advance discussions on gamification in advertising through speaking panel and new gaming pavilion
ad:tech San Francisco 2013
DALLAS – ad:tech San Francisco, the leading and most diverse digital marketing event in the country, will be home to the latest discussions and content in gamification through its new gaming pavilion, “game:tech,” and special session, “Game On: How Gamification Drives Consumer Sales & Engagement.”
“Game On: How Gamification Drives Consumer Sales & Engagement.”
The gaming pavilion, “game:tech,” will have four pods showcasing games-related marketing companies representing the future of gamification as it relates to acquiring new customers, retaining current ones, encouraging social promotion and adding a little fun to marketing efforts. This area on the Expo Floor will feature a lounge space with vintage and current generation video game consoles and a dedicated arcade “ambassador” who will be facilitating game play sessions. Special session, “Game On: How Gamification Drives Consumer Sales & Engagement,” will be held from 3:30-4:30 p.m. on April 9 and will feature speakers from Electronic Arts, SponsorPay and NativeX.
To build the excitement for this gamification revolution before the show, ad:tech is also partnering up with Alpha Flip for a special game contest. Beginning Thursday April 4, 2013, through Friday, April 5, 2013, gaming masters or aspiring gaming pros can enter and participate in the Alpha Flip game by visiting the Alpha Game site for ad:tech . By end of day April 5, 2013, three winners will be selected and awarded with an Expo/Keynote pass to ad:tech San Francisco next week.
“At ad:tech, we want to make sure that show attendees are on the leading-edge of the latest industry trends discussions,” said Nicole Buraglio, marketing director of ad:tech. “We recognize that gamification is becoming more and more prominent in the digital marketing space and this pavilion and special session will equip attendees with the tools they need to stay ahead of the pack.”
ad:tech San Francisco 2013, in conjunction with Under the Influence Summit 2013, is shaping up to be a stellar event. With 20+ hours of education in nine tracks – including Mobile, Brand, Display, Performance, Innovation, Social, Video, Tablets and Sponsored Workshops – plus four keynote sessions, there’s a wide range of content led by thought-leaders serving all segments of the industry.
More than 200 exhibitors will fill the Expo Hall with the latest products, services and technologies and prime networking opportunities will keep the community buzzing over the course of the two days. Those who sign up for ad:tech San Francisco 2013 will have complementary access to the Under the Influence Summit program.
More Information
To register for and play in the Alpha Flip game contest, visit: www.alphaflip.com/adtech
To register for ad:tech San Francisco 2013, visit www.na.ad-tech.com/sf
Download the ad:tech San Francisco app: http://na.ad-tech.com/sf/mobile-app/
Follow @adtech on Twitter and join the conversation using #adtechsf
About ad:tech
ad:tech is an interactive advertising and technology conference and exhibition that covers the entire digital marketing ecosystem. Worldwide events – 10 shows in seven countries annually – blend keynote speakers, topic-driven panels and workshops to provide industry professionals with the tools and techniques they need to compete in a changing world. For more information, visit www.ad-tech.com.
ad:tech is owned by dmg :: events, which was founded in 1989 and now organizes over 80 events in 25 countries each year. Headquartered in Stamford, Conn., it is currently active in North America, the Middle East, North Africa, Europe, Asia and Australia, employing more than 300 staff. dmg :: events is a wholly owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. For more information on dmg :: events, visit www.dmgevents.com.
