Ad Ops Daily Briefs: February 3 2009

Trinity Mirror to Build Online Communities Using Social Media
Pluck® Corporation, a subsidiary of Demand Media and the leading provider of social media capabilities to publishers, brands and retailers, today announced that Trinity Mirror has selected Pluck’s SiteLife Suite to bolster reader interaction on its main national and regional newspaper websites, including Mirror.co.uk, DailyRecord.co.uk and LiverpoolEcho.co.uk.

Trinity Mirror, whose portfolio includes five national newspapers, over 150 regional newspapers and 400 plus websites, is using Pluck social media tools to build accessible online communities that are engaging and easy to use.



iWebTrack™ Launches Blackberry™ and Windows Mobile Applications
iWebTrack Holdings, Inc. has recently launched improved mobile applications of their web analytics tool iWebTrack™, www.iwebtrack.com, for both Blackberry™ and Windows Mobile™ platforms. iWebTrack™ once again leads the way in innovation as the first web analytics provider to offer mobile tracking applications.

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iWebTrack™ customers can now access their iWebTrack™ account both in the office and on the road thanks to these mobile tracking applications. iWebTrack™ customers can download the free web tracking application for their Blackberry™ or Windows Mobile™ device directly from http://iwebtrack.com/downloads.asp, enabling them to access their web statistics from anywhere in the world. Customers are no longer restricted by geography, and can now gauge site visitors, search engine traffic, ad campaigns, as well as conversions directly from their PDA. iWebTrack™ also offers a level of customization customers can’t find with competitors such as ClickTracks™, IndexTools™, WebTrends™, or even Google Analytics™.