Digital transformation the Nestlé way, multicultural marketing and social advertising will represent keynote topics at ad:tech NY 2013
DALLAS – ad:tech New York, the largest digital marketing event of the year, announced three keynote sessions with top influencers in the ad tech industry as speakers. Each session will touch on current trends, tackle issues that digital marketers are seeing on a day-to-day basis and examine what the future holds for the industry.
“Talk to ALL Your Customers: Multicultural Marketing within Digital Advertising”
The first keynote on Wednesday, November 6, 2013 from 9:00 a.m. to 10:00 a.m. EST, titled, “Digital Transformation the Nestlé Way,” features Pete Blackshaw, global head of digital and social media at Nestlé. The session will share how the company in 130 countries with over 2,000 brands stays true to fundamental beliefs while leveraging social media to improve communication, delight customers and inspire future growth.
The second keynote tackles an emerging challenge within the ad tech industry: multicultural marketing within digital advertising. “Talk to ALL Your Customers: Multicultural Marketing within Digital Advertising” will occur on November 6, 2013 from 1:00 p.m. to 2:00 p.m. EST and features Matias Perel, founder of Latin3, Martin Enriquez, CEO and co-founder ofSocialmetrix, and Sederrick Raphiel, principal and creative director of The Design Factory. Their discussion will dissect campaigns and practices that have worked and overcome disengagement between targeting and reach versus the creative message.
The next keynote will occur on November 7, 2013 from 1:00 p.m. to 2:00 p.m. EST and is titled, “Stop Pushing: The New Paradigms in Social Advertising.” The session includes Greg Gunn, VP of business development at Hootsuite, Jeff Lakusta, senior social ads specialist at Wildfire by Google, and Dhiraj Kumar, head of performance solutions at Facebook. These social media experts will delve into the ever-changing social ad landscape and discuss the best practices to stay ahead in an evolving segment of the industry.
“We’re thrilled about the caliber of this year’s keynote speakers,” said Nicole Buraglio, marketing director at ad:tech. “Each of these sessions represents an opportunity for attendees to learn from digital marketing thought leaders. Each speaker brings a unique perspective on emerging trends and challenges and will present strategies to move forward in an ever-changing industry.”
For more information and details on this year’s keynote sessions, please visit: http://na.ad-tech.com/ny/keynotes/.
For registration details for ad:tech NY 2013, please visit: http://na.ad-tech.com/ny/ or follow ad:tech on Twitter at @adtech.
About ad:tech
ad:tech is an interactive advertising and technology conference and exhibition that covers the entire digital marketing ecosystem. Worldwide events – 9 shows in six countries annually – blend keynote speakers, topic-driven panels and workshops to provide industry professionals with the tools and techniques they need to compete in a changing world. For more information, visit www.ad-tech.com.
ad:tech is owned by dmg events, which was founded in 1989 and now organizes over 80 events in 25 countries each year. Headquartered in Stamford, Conn., it is currently active in North America, the Middle East, North Africa, Europe, Asia and Australia, employing more than 300 staff. dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. For more information on dmg events, visit www.dmgevents.com.
