New playbook offers data and insights on marketers’ challenges and plans for centralizing and optimizing their organization, goals, technology and data
NEW YORK – IgnitionOne, a global leader in cloud-based digital marketing technology, today released “2013 Integrated Marketing Survey,” a progress report on the integration of digital marketing. This new report is meant to serve as a status check to better understand where marketers are in their move towards integrating and simplifying their digital marketing efforts, what the challenges they face are and where they plan to invest in the coming year and beyond. The Report is available as a free download at: http://pages.ignitionone.com/integrated-marketing-survey
The Report explores integrated digital marketing and seeks to answer pertinent questions, including:
- How much progress has been made towards fully integrating digital marketing?
- Which challenges are holding back marketing organizations?
- How are marketers leveraging cross-channel attribution?
- Where do marketers plan to invest budget?
- How are marketing and IT teams working together?
“Moving away from complexity and towards simplicity is something that all marketers strive for, but aren’t all actually doing,” Will Margiloff, IgnitionOne CEO, said. “This report further highlights the need for marketers to break down the silos within their organization and the challenges that they face in centralizing and integrating their digital efforts.”
To download the “2013 Integrated Marketing Survey,” please visit: http://pages.ignitionone.com/integrated-marketing-survey
About IgnitionOne
IgnitionOne® is a global leader in cloud-based digital marketing technology providing a world-class proprietary platform and expert services to improve digital marketing performance. IgnitionOne’s integrated Digital Marketing Suite (DMS) empowers marketers to centralize, manage and optimize digital media across Search, Display, Social and Mobile, and understand cross-channel attribution, while helping to optimize conversions on a marketer’s website through Marketing Automation. At the core of the DMS is the proprietary Engagement Scoring Algorithm which determines the value of a user in order to automate the delivery of the right message, at the right time, at the right cost, to a marketer’s users on and off their website.
IgnitionOne currently scores over 300 million users monthly in 55 countries and powers more than $30 billion in revenue each year for leading brands, including General Motors, DIRECTV, Ann Taylor, La Quinta, and Fiat, as well as advertising agencies such as 360i, GroupM and iProspect.
For more information, please visit http://www.ignitionone.com, follow the company on Twitter @ignitionone or visit the blog at http://www.digitalmarketingsuite.com.
