Proven sales leader has driven significant growth in video, programmatic and mobile
Sizmek Inc. (Nasdaq:SZMK), a global open ad management company that delivers multiscreen campaigns, announced today the appointment of Liz Ritzcovan as Global CRO. Ritzcovan joins Sizmek from Parade Media Group, part of Advance Publications /Condé Nast, where she served as CRO overseeing sales, marketing & creative teams. Liz brings a wealth of global sales management and media experience to Sizmek.
“It was important for us to recruit a Global Chief Revenue Officer that has extensive digital advertising industry background along with a proven track record of developing strong sales teams and great customer relationships with advertisers, agencies and publishers,” said Neil Nguyen, CEO of Sizmek. “Liz brings the ideal mix of media, technology, and strategic management leadership to our executive team that will drive our revenue plans.”
Prior to Parade Media Group, Ritzcovan served as the VP Strategy & Marketing Solutions at Yahoo!, where she was responsible for overall business growth, creating, building and executing strategic initiatives across the entire brand and product portfolio. At Yahoo!, Liz managed teams globally and drove an increase in profits and overall integrated solutions. Before Yahoo!, she served as VP Corporate Sales, Digital at Time Inc, where she grew business significantly year over year. Ritzcovan’s technology experience extends across brands, publishers and agencies, having been at Interbrand prior to Time, Inc.
“Marketers are seeking consultative partners with a broad knowledge base to navigate the complex world of ad technology,” said Ritzcovan. “Sizmek plays a key role in helping advertisers, agencies and publishers deliver the most relevant and transparent experiences across all digital channels and I am looking forward to bringing and delivering that promise to existing and new clients and driving growth across the board.”
Ritzcovan will join the company as of December 16, 2014. She will be based out of New York, Sizmek’s center of operations, reporting directly to Sizmek’s CEO and President, Neil Nguyen.
