WebVisible to Offer Australia’s Leading Directory Service Award-Winning Technology To Help Businesses be Found Online
EADP Conference
IRVINE, Calif. – WebVisible (www.WebVisible.com) announced a three-year agreement to provide its award-winning online advertising platform to Sensis (www.about.sensis.com.au) and its 600,000 Australian small business customers.
WebVisible will provide Sensis business customers with an effective, local and targeted search engine advertising solution – whether their goal is to generate foot traffic, website visits or phone calls. Sensis advertisers will have access to the full range of product offerings from WebVisible, including packages based on total number of either clicks or conversions delivered to the business. WebVisible supports those who are new to online advertising all the way to sophisticated users of search marketing strategies.
Sensis is Australia’s leading information resource – its White Pages® and Yellow Pages® directories are distributed to almost every Australian home and business. In addition, Sensis’ online properties attract more than 3 million unique visitors who conduct more than 15 million searches each week1.
Sensis conducted several pilot tests over the past two years and concluded it could gain efficiencies and scale in its online advertising solutions by using WebVisible’s Geneva Technology Platform, which was named 2008 Internet Product of the Year by TechAmerica.
“This arrangement puts WebVisible technology within reach of businesses throughout Australia,” said Kirsten Mangers, WebVisible CEO. “We manage a company’s online advertising to help local businesses get found no matter where, when or how a customer is looking. Sensis is by far the most dominant provider of local advertising in the country, and we’re thrilled to join forces to help Australian businesses thrive. This shows the global reach of WebVisible and that our online advertising solutions truly know no boundaries.”
About WebVisible, Inc.
WebVisible makes it easy for small and mid-size businesses (SMBs) to be found online, where and how customers are looking. The leading provider of local online marketing products and services since 2001, WebVisible was among the first to pioneer the use of search as a reliable, measurable avenue to connect directly with a buyer’s needs. The company has helped more than 100,000 SMB customers from more than 4,000 industries in 14 countries to create innovative and accountable Internet advertising campaigns. SMBs partner with WebVisible directly and through its many partner companies, including Intuit, AT&T, British Telecom and The New York Times Company. WebVisible is based in Irvine, Calif. For more information, visit www.webvisible.com or call 949-255-9677.
About Sensis
Sensis is Telstra’s (www.telstra.com) advertising business and Australia’s leading directories information resource, helping Australians find, buy and sell. Sensis delivers innovative and integrated local search and digital marketing solutions via print, online, voice and mobile channels to connect Australians 24 hours a day, seven days a week. Sensis’ powerful, multi-channel portfolio provides an unparalleled local information source incorporating the White Pages® and Yellow Pages® directories; the MediaSmart digital advertising business; the Whereis® digital mapping business; the Citysearch® entertainment and lifestyle website; the sensis.com.au search engine; the 1234 operator-assisted, premium voice information service; and the accommodation website gostay.com.au. Sensis is also a partner in some of China’s most popular websites including real estate and home furnishings website, SouFun.com; auto websites Autohome.com and Che168.com; and digital devices websites IT168.com and PCPop.com.cn.
1 Roy Morgan Single Source, Australians 14+, December quarter 2009.
