Smaato Inc., a leading mobile ad optimizer and mobile advertising company, announced the launch of the Smaato Mobile Advertising Award 2010. After the success in previous years, the award aims to find the coolest ad-enabled mobile content on the planet. This year, Smaato has divided the competition into seven categories: iPhone & iPad, Android, Windows Phone, Samsung Bada, Symbian, RIM, mobile websites, branded games & apps and best mobile campaign. Entry and participation is free and more information is provided at www.smaato.com/award.
Smaato will invite the overall winner to participate at Mobile World Congress, the world’s premier mobile event, taking place in Barcelona, Spain in February 2011. At Mobile World Congress, the winning company will be given the chance to show its services in front of the world’s mobile community. If that wasn’t enough, Smaato will also make a number of introductions to VC’s at partner level.
Additional prizes are: a booth at M-Days in Munich, Germany in January 2011, a booth at M-Publishing in New York in November 2010, handsets, free tickets for Mobile World Congress and many more.
“The Smaato Awards have brought together some of the most talented developers from all platforms in one place. The diversity of people, content and countries represented, goes to show how vibrant the world of mobile truly is”, stated Rich Wong, VC partner at Accel.
“The Smaato Award is a very well thought through package: not just the very welcome PR and profile that it confers, but also the very valuable presence at MWC and VC contacts that proved to be excellent introductions”, stated Mark Curtis, CEO of Flirtomatic (one of the Smaato Award winners 2009).
“We’re proud that the Smaato Award provides developers the recognition they deserve for their work and highlights some of the coolest content on the planet. We are expecting entries from around the world and we are looking forward to see really fresh ideas and great innovation in content and services. It’s amazing to see the diversity and the brilliance of content in the mobile world,” stated Ragnar Kruse, CEO & Co-Founder of Smaato Inc.
The Smaato Award 2010 features a world-class jury of leading influencers in the mobile community:
Andy Favell, mobiThinking
Bena Roberts, GoMo News
Carlo Longino, WIP
David Murphy, MobileMarketing
Derek Kerton, KertonGroup
Frederic Lardinois, ReadWriteWeb
Giselle Tsirulnik, MobileMarketer
Heike Scholz, mobile zeitgeist
James Cameron, Camerjam
Jim Cook, MobiAdNews
Kei Shimada, Infinita
Lubna Dajani, MoMo NYC
Mark Wächter, MoMo GER & MMA
Matthäus Krzykowski, VentureBeat
Matthew Snyder, ADObjects
Michelle Sklar, bnetTV
Peggy Anne Salz, MSearchGroove
Ragnar Kruse, Smaato
Rudy De Waele, dotopen/m-Trends
Tim Green, Mobile Industry Review
