Zucker Brings Targeting Experience to Task of Delivering In-Market Tech Buyers to Ziff Davis’ Advertising Partners
NEW YORK – Ziff Davis, recently acquired by digital media executive Vivek Shah and investor Great Hill Partners, announced an addition to the company’s senior management team that will allow the publisher to improve and enhance the ability of its advertising partners to reach users who are actively in-market to purchase consumer electronics and technology products.
“At Ziff Davis, we produce trusted content to assist users in making important purchasing decisions and emerging technology allows us to reach those users in compelling new ways,” Shah said. “Bennett is well known in the online media world for the creative application of technology and data to successfully match consumers, marketers and web properties.”
Zucker has held senior management posts at such successful advertising technology platforms as Tacoda (acquired by AOL), Right Media (acquired by Yahoo!) and Acerno (acquired by Akamai). Most recently, Zucker has been an independent consultant to technology companies that enhance targeting opportunities across the Web. Some of his clients included Netezza, MediaMath and PubMatic.
“I think we have the opportunity at Ziff Davis to rewrite the industry standards of success in reaching in-market buyers of technology,” Zucker said. “We will focus on tapping and channeling an incredibly rich datastream of purchase intent, while observing the strictest privacy standards. I look forward to working closely with Vivek to create unmatched opportunities for advertisers as well as grow our editorial reach.”
Zucker will officially become Ziff Davis Senior Vice President & General Manager of Data Solutions on July 6. He will report directly to the CEO.
About Ziff Davis
Ziff Davis is a leading digital media company specializing in the technology market, reaching over 7 million highly engaged in-market buyers and influencers every month. Ziff Davis sites, which feature trusted and comprehensive evaluations of the newest and hottest products, include PCMag.com, ExtremeTech, GearLog, GoodCleanTech, DL.tv, AppScout, CrankyGeeks, Smart Device Central and TechSaver.com.
