Integral Ad Science Quarterly Media Quality Report Reveals Changes in Bot Behavior
Latest Industry Snapshot Finds Improvements in Viewability and Spotlights the Current State of Digital Ad Fraud
NEW YORK, NY - Integral Ad Science, the...
iQ media Announces Relocation of Headquarters to Conshohocken, PA
CONSHOHOCKEN, Pa. - iQ media, leading the transformation of media monitoring to media intelligence and content marketing, announced today that it will be relocating...
DoubleVerify Announces Fraud-Free Ad Viewability Solution
First “true view” impression to drive digital advertising performance
NEW YORK – DoubleVerify, the technology leader in providing transparency and accountability in digital advertising, today...
Emily Riley Joins Evidon as Its First Chief Operating Officer
LONDON - Evidon, the leading digital marketing intelligence company, announced that Emily Riley has joined the company as its first Chief Operating Officer. Ms....
MRC Accredits Integral Ad Science Ad Verification Technology Suite
Accreditation Granted for Campaign Monitor and Firewall Solutions That Power Brand Safety, Preventative Ad Blocking Capabilities
NEW YORK, NY - Integral Ad Science, the leading...
Nielsen Appoints Katie Burke EVP of Global Marketing and Communications
NEW YORK - Nielsen Holdings N.V. (NYSE:NLSN), a leading global provider of information and insights into what consumers watch and buy, announced that Katie...
New Data From MRC-Accredited Viewability Provider DoubleVerify Confirms GumGum’s In-Screen and In-Image Ads Are...
GumGum to Introduce New Viewability Metric to Its Display Ad Platform
LOS ANGELES, CA – GumGum (www.gumgum.com) announced it is introducing a new viewability metric...
Nielsen Launches Nielsen Buyer Insights
Signs on Specific Media, Undertone, Adap.tv and Videology
New York – Nielsen, a leading global provider of information and insights into what consumers watch and...
Dentsu Mobius Deploys Lotame DMP in APAC
Lotame, the unifying data management platform (DMP) that helps publishers, marketers and agencies maximize the way they collect, unify, protect, and activate audience data,...
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