White Ops Receives Investment from Goldman Sachs Merchant Banking Division and ClearSky Security to...
Investment will further accelerate White Ops' growth and expansion in new markets
NEW YORK -- White Ops ("White Ops" or the "Company"), the global leader in...
Kantar and Comscore Partnership With Auditel Italy Extended Until End of 2023
ITALY – Kantar and Comscore have announced the renewal of their partnership with Auditel in Italy until December 31st 2023. The collaboration with Auditel, the independent...
Backlite Media Partners With Admobilize to Offer Clients Measurable Insight Into Cinema Advertising at...
Dubai, UAE – BackLite Media, the MENA region’s premier out-of-home (OOH) advertising company and AdMobilize, the world’s number one audience intelligence company powering digital-out-of-home...
Adjust Bolsters Global Sales Team With Senior Appointments Of Bill Kiriakis And Silvia Buermann
Berlin / San Francisco, -- Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, announced two new senior appointments to its global sales teams....
Study Finds 98% of Brands Believe Customer Attention Metrics Can Improve Mobile Advertising
Attention 2.0 Takes Measurement Beyond Clicks and Viewability
NEW YORK -- Attention 2.0: Enhancing Ad Measurement Beyond Clicks & Viewability, a commissioned study conducted by Forrester...
New Consumer Perceptions Study Shows a Ripple Effect for Ads
IAS study finds 84% of Canadian consumers want to see ads placed next to high-quality content
TORONTO -- Integral Ad Science (IAS), the global market...
Integral Ad Science Acquires ADmantX, Market Leading Provider of Semantic-Based Solutions for Contextual Advertising
IAS offers the most sophisticated brand safety and suitability solution on the market with new technology
NEW YORK -- Integral Ad Science (IAS), the global...
IAS Partners with Mindshare and Google Marketing Platform to Achieve over 99% Brand Safety...
NEW YORK -- The need for advertisers to get brand suitability right in digital environments has never been more important. Integral Ad Science (IAS),...
C3 Metrics Receives MRC Accreditation for Display Ad Viewability Measurement
PORTSMOUTH, N.H. -- C3 Metrics announced that the Media Rating Council (MRC) has granted it accreditation for measurement of Desktop and Mobile Web Display...
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