Ad Products

PubMatic (http://www.PubMatic.com), the digital media platform company for publishers, today announced partnerships with publisher-side ad servers that will be integrated through PubLink, the company’s enterprise app marketplace for publishers.

Swoop, a service that seamlessly integrates relevant information about products and services -- at times in the form of sponsored content or advertising -- into web content, today announced that the company is providing its innovative service to leading online food and lifestyle publishers, including: Cooking.com, iFood.tv and a number of food blogs including CinnamonSpiceandEverythingNice.com and Drinkoftheweek.com. Swoop helps publishers increase engagement with users by providing consumers with relevant information – integrated directly into website content – which they would normally seek in a secondary search, or may not have even known was available. As a result, publishers enjoy the benefit of keeping users more engaged and on their sites longer.

AddThis launches today a robust set of social plugins, analytics, and audience products to provide a full suite of sharing and engagement tools for publishers and brands. The announcements from the company, formerly known as Clearspring, accompany consolidation of the company's brands under AddThis and come with new milestones for unique users and domains.

Exponential Interactive, the global digital advertising company, today launched Appsnack (TM), a mobile advertising division that provides in-app, rich-media brand engagement solutions for brand advertisers. Appsnack provides advanced HTML5 rich-media advertising that delivers sophisticated and engaging brand experiences that behave like bite-sized apps, hence the name Appsnack. The ads enable users to engage with video, product info, and, for example, locations of nearby retail stores. Appsnack will use Exponential’s e-X Advertising Intelligence platform to bring advanced audience targeting to mobile ads, so brands can reach their prospective customers and engage them with relevant, high-impact campaigns.

SAY Media announced its cost-per-exposure (CPX) pricing model and the availability of “Content Ads” – a new ad product designed to meet the unique needs of small- to medium-sized businesses – that will be billed on the company’s new exposure-based pricing methodology. Helping lead the industry shift away from an impressions-based pricing structure and toward a more accountable and transparent model, SAY Media has developed the technology needed to ensure advertisers get the most value by charging only for ads that are visible within a user’s browser.

Prosperent, Inc., one of the fastest-growing performance advertising networks delivering more than 50 million impressions per day, today announced two new products, ProsperLinks and Performance Ads. Fueled by a proprietary algorithm and advanced API, the two new performance marketing products simplify the website monetization process, helping Web publishers convert content into cash and enrich the overall website experience. Founded in 2009, Prosperent has already generated over $30 million in sales from its loyal customer base including brand named merchants such as Zappos, Overstock and REI.

Guohe, China’s leading mobile advertising management platform, has launched its ad management SDK in Microsoft’s Windows Phone SDK Gallery, becoming Microsoft’s key mobile advertising partner. Guohe SDK for Windows Phone is a mobile advertising management platform which has already integrated three mainstream ad networks on the Windows Phone platform including Microsoft. Influential apps like iFanr, Douding Radio, Rainbow Whether, Jiepang Time Machine, etc. have already become early users of the Guohe SDK for Windows Phone.

BlueKai, the world’s most connected customer data cloud for data management, analysis and activation, today announced the launch of a new partner program. The BlueKai Partner Program is designed to give marketers an easy way to evaluate all of BlueKai’s over 110 (and growing) partners, offering a range of solutions for media execution, analytics, attribution, site and creative optimization and more.

Ooyala, the fastest-growing company in online video, introduced a new innovation in content discovery that enables publishers to dramatically improve monetization of multi-screen video. In pre-release with select customers, the technology is already driving a 4X increase in consumer engagement, meaning longer viewing periods, more videos completed and increased revenue.