Ad Products

Interactive marketing technology company React2Media and ad pepper media USA, known for its semantic-based targeting and RTB technologies, today announced a merger in which ad pepper media’s display products and services – iSense, SiteScreen and the RTB platform adEXplorer – will now be represented in the U.S. by React2Media.

Earlier this week, digital media agency Exact Drive and display ad design platform Canned Banners announced a partnership to offer marketers a one-stop solution for launching and managing dynamic display ad campaigns. The service increases the performance and precision of display ad campaigns by personalizing ad creative in real time for each viewer. We've asked Myles Younger, Canned Banners Co-founder and Head of Marketing & Business Development, to give us more insights into the current display advertising market, the challenges and opportunities for SMBs and long tail advertisers.

Social ad platform 140 Proof (www.140proof.com) announced, earlier this month, a new solution for political campaigns that allows candidates to reach large groups of targeted voters within the social stream. Co-founder and CTO John Manoogian III gave us further insights into how political campaigns can best leverage the opportunities offered by social media.

AOL [NYSE: AOL] announced the beta launch of the AdLearn Open Platform (AOP), an extension of Advertising.com’s current AdLearn technology that will allow clients to manage, optimize and analyze online marketing campaigns from one central platform. The platform provides digital marketing professionals with complete access to the robust AdLearn optimization technology, real-time bidding (RTB) capabilities, massive reach and premium inventory.

LiveRail, the first real-time video ad technology platform for publishers, networks and agencies, today announced that comScore’s validated Campaign Essentials (vCE) is now natively available to the over 200 publishers, networks and agencies that use LiveRail’s video infrastructure technology.

MirriAd, the digital product placement experts, have announced another UK product placement deal in partnership with KTC Edibles, the UK’s leading ethnic food specialist and Zee TV, the largest media franchise serving South Asia.

Danish software company Adform (www.adform.com) has been seeing great growth following the launch of the first Pan-European demand side platform in November last year. Recent news around Adform's expansion has put the company in the spotlight once again. CMO Martin Stockfleth Larsen shares with us some insights into the current state of display advertising and explains how the Adform platform is radically different.

GroupM and Nielsen announced a pioneering collaboration to create a new measurement service that will integrate media planning and measurement across television and the Internet.

Digital advertising company CPX Interactive today announced the second in a series of 2012 product launches – a suite of social media display advertising strategies. CPX leverages its unparalleled online reach to deliver social media solutions that include a dedicated social media network vertical, custom social integrated ads, in-app and in-game display units, and a managed cost per fan program for the Facebook platform. The packaging of these services is designed to help advertisers better understand new options, metrics and ROI strategies in the emerging social media landscape.