Donovan Data Systems Kicks off the Future of Media Buying with the Next Generation...
New York – Donovan Data Systems (DDS) announced the launch of the next generation iDesk, the industry-leading application for digital campaign management.
This latest application...
Celtra Launches in Europe with Agencies, Mobile Ad Networks and Publishers
Mobile media specialists expand global footprint with partners; B!Digital already on board
LONDON - Celtra Inc, the U.S. provider of the industry's first self-service platform...
Adconion Direct Taps TRUSTe to Achieve Compliance with Ad Privacy Self-Regulatory Requirements
SANTA MONICA, Calif. –Adconion Direct (www.adconiondirect.com), the standalone performance solutions business unit of Adconion Media Group, announced it will use TRUSTe’s OBA compliance platform...
Tremor Video Develops Ad Choices Icon For In-stream Video, Enabling Consumer Choice
-Becomes First Video Company to Implement Advertising Option Icon in In-Stream Video Ad Units
-Creates new standard for the advertising industry in which all interested...
Marketing Analytics Expert Bill Seely Returns to [x+1] as Vice President of Analytics
Seely brings deep expertise in analytics and strategic thinking to online marketing leader
NEW YORK - Online targeting platform leader , www.xplusone.com, announced that Bill...
IAB Unveils Best Practices for Conducting Online Ad Effectiveness Research
Next Step in Ongoing Effort to Provide Marketplace Guidance Across a Range of Methodologies
NEW YORK - With the online advertising industry in need of...
Largest Sharing Platform Partners With Largest Data Exchange to Deliver Social Audiences
BlueKai Deal Marks Clearspring’s First Data Exchange Integration
McLean, Va. – Clearspring, provider of the largest online content sharing and analytics platform, AddThis, announced that...
Tobii Technology Launches Tobii Insight to Provide Comprehensive Eye-tracking Services
New Tobii service combines expert consultation with leading eye-tracking technology to deliver customized research solutions for market research companies
STOCKHOLM & WASHINGTON - Tobii Technology,...
comScore Smart Lift Attribution Model Brings the Science of Attribution to Brand Measurement
New Methodological Approach to Attribute Credit for Display Ad Campaign Performance to the Specific Publishers, Data Providers and Creative that Generate Lift
RESTON, VA –...
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