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Mobile Advertising Pioneer Smaato Closes $4.5M Financing Round

Leading Mobile Ad Optimizer for Mobile Web & Mobile Applications REDWOOD SHORES, Calif. - Smaato (www.smaato.com), the leading mobile ad optimizer and mobile advertising company,...

LeWeb Conference: Program Announcement

9 and 10 December - at 104 - Paris 19th District; LeWeb'09 PARIS  - -The 2009 LeWeb conference, organised by Géraldine and Loïc Le Meur,...

Massive Inc., comScore Announce Breakthrough In-game Advertising Research Methodology

Ad Effx Action Lift for Gaming measures effectiveness of in-game advertising on online consumer behavior REDMOND, Wash. and RESTON, Va. —  For the first time...

the Rubicon Project Introduces Enhanced Rubicon Certified Inventory Program

the Rubicon Project and AdSafe Partner to Improve Advertiser Brand Safety and Publisher Channel Conflict Protection LOS ANGELES - The Rubicon Project, the Internet advertising...

Virgin Media Rolls Out On-Demand Television Advertising with SeaChange

New U.K. Ad Platform to Reach 3.7 Million Cable TV Homes; SeaChange Axiom On Demand Customer Derives New Benefits; On Demand Group Extends Content...

CrownPeak’s Launches New Online Marketing Tools

Functionality Unifies Web Content Management, Content Targeting, Content Testing and Measurement LOS ANGELES - CrownPeak, the market leader in Web Content Management for online marketers,...

Smaato Names Madvertise as 33rd Ad Network Partner

Partnership sustains Smaato’s lead as largest mobile advertising network REDWOOD SHORES, Calif & BERLIN - Smaato Inc. (www.smaato.com), the leading global mobile ad optimizer and...

New Study Shows What Works for Online Video Advertising

Eyeblaster data reveals video advertising outperforms next to editorial content, while lagging in social environments New York, New York — Eyeblaster, the leading independent provider...

24 Companies Participate in Advanced Advertising 1.0 Interop at CableLabs

Programmers and Cable Executives Attend Industry’s Largest Interop to Date LOUISVILLE, Colo. - CableLabs recently hosted the industry’s largest and most comprehensive Advanced Advertising Interop...

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