Ad Revenue Optimization

New York – Yieldex, the leading provider of inventory and revenue management solutions for digital publishers, is allowing leading digital brands like Univision to...

New York - Yieldex, the leading provider of inventory and revenue management solutions for digital publishers, has named Liza Cichowski as director of marketing.  Cichowski will...

Mediaplex’s Founder & CEO Joins Overture’s founding CFO at Leading Advertising Automation Company LOS ANGELES - Rubicon Project CEO and Founder Frank Addante has named former...

PubMatic (www.pubmatic.com), the digital media platform company for publishers, announced that the iOS6 version of their iPad app is now approved by the Apple App Store and available for download. The PubMatic app, which is called MyReports, gives clients easy access and increased visibility into advertising revenue performance/trends across the guaranteed sales and discretionary sales channels of a publisher. The release of this app is another industry first brought to market by PubMatic.

Some of the biggest RTB ad buyers, happy with the results they’re seeing, increased their buys in October, according to the latest Rubicon Project® Real Time Trading Marketplace Report. Rubicon Project, the leading digital advertising technology company for the comScore 500, showed in the same report that while AT&T remains the #1 RTB advertiser in terms of spend, Verizon has moved up three places to take the second slot, and Southwest Airlines, spending 64% more via RTB than it had the month before, had shot from 16th place to 3rd.

PubMatic (www.pubmatic.com), the digital media platform company for publishers, announced that it ranked 20th on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America.

PubMatic (www.pubmatic.com), the digital media platform company for publishers, announced the results of a commissioned Forrester Total Economic Impact Study performed on four PubMatic clients which revealed a three-year risk-adjusted ROI of 334%; 30% lift on eCPM for discretionary inventory through RTB; and 50% incremental lift by leveraging a Private Marketplace strategy with use of the platform.

Rubicon Project®, the leading digital advertising technology company for the comScore 500, reveals a look at the top global buying and selling activity on its real-time trading platform, REVV. In Rubicon Project’s first quarterly global Marketplace Report, top advertisers spending through real-time bidding included AT&T, American Express and Toyota. AT&T also topped the list for the U.S. market, but on that list American Express came fourth, after Toyota and Sprint.

PubMatic (www.pubmatic.com), the digital media platform company for publishers, announced the release of an update of their ad monetization platform. Among the features of the update to the platform is an updated user interface which highlights transactional capabilities.