Local Advertising

Moasis™ announced today it has been granted patent rights for the Moasis Geo-Grid™ intelligent location engine in the Republic of Singapore. Moasis anticipates activating its hyper-local mobile advertising platform within the region in the next 45 days.

xAd, a leading mobile-local advertising network, and Telmetrics, the top mobile call measurement provider, today released new data from their ongoing xAd/Telmetrics Mobile Path-to-Purchase Study showing that mobile Restaurant search behavior has a nearly 90 percent conversion rate and is more locally driven and urgent than categories such as Travel and Auto. Also, the study revealed distinct behavioral differences between tablet and smartphone mobile Restaurant users.

xAd, a leading mobile-local advertising network, and Telmetrics, the top mobile call measurement provider, today announced the initial results of a new Mobile Path-to-Purchase research study conducted by Nielsen. The results confirm that local relevance and decision timing are key influences in mobile purchase behavior; however, consumers utilize mobile devices differently depending on their specific product- or service-related needs and the various vertical markets they are searching within.

Boingo Wireless, Inc. (NASDAQ: WIFI), the Wi-Fi industry’s leading provider of software and services worldwide, today announced that it has acquired Cloud Nine Media, which provides Wi-Fi sponsorship and location-based advertising at more than 6,000 airports, hotels, bars and restaurants, and recreational areas in the U.S. and Canada.

Punchcard, a mobile engagement and loyalty network, KDA Group, one of the largest local marketing agencies in the U.S., and xAd, a leading mobile-local ad network, announce a joint partnership to deliver small and medium sized businesses an end to end mobile marketing solution that closes the online to offline loop for mobile customers. Leveraging their combined expertise, the companies will begin offering businesses comprehensive consumer acquisition strategies for acquiring new customers along with analytics and solutions for creating long-term relationships with their most loyal customers – all at a price point that fits their budget: less than $5 per day. Merchants can sign up at www.KDAlocal.com.

Jumptap, the leader in targeted mobile advertising, announced the continued success and integration of its partnership with hyper-local leader PlaceIQ. The two companies worked together on a number of innovative mobile advertising campaigns in Q1 of 2012.

xAd, one of the largest mobile-local ad networks in the U.S., announced the publication of its quarterly research report, “Q1 2012 Mobile-Local Performance Stats,” highlighting mobile-local ad performance and usage trends, as well as a special section on the fast growing travel sector. The data showcased a 300 percent, year-over-year increase in mobile-local traffic across the xAd network, delivering nearly 2 billion locally targeted search and display ads across mobile sites and applications.

Local Corporation (NASDAQ: LOCM), a leading online local media company, announced new online video ad capabilities for its rich media solutions, powered by the Rovion ad management platform.

Local Corporation (NASDAQ: LOCM), a leading online local media company, announced that its Rovion Ad Management Platform (RAMP) now includes the ability to add real-time polling results to any rich media advertisement, just in time for the 2012 election ad campaign season.