Local Advertising

The Combination of Plot Projects’ Geofencing and Beacon Technologies and Swrve’s Mobile Marketing Automation Platform Enables Marketers to Target App Users Based on Precise,...

Batters Up! Digital Element Infographic Illustrates Expanded Use of Wi-Fi in Sports Stadiums Attending Sports Fans Represent Huge Audience for Wi-Fi-Targeted Marketing ATLANTA – Digital Element,...

LOS ANGELES - Avazu mDSP has recently introduced Hyperlocal Targeting, a new GPS based physical location targeting feature, that allows advertisers target specific regions by selecting...

NEW YORK - Mediaocean, the leading software platform provider for the advertising world, and Cox Reps, the leading diversified, cross-platform seller of local advertising, today announced...

Fabrice Duvoux and Johannes Paysen join xAd as Head of France and Germany respectively from MobFox and Microsoft Germany xAd, the global location marketplace, announces...

Former Macy's SVP of customer strategy to orchestrate marketing functions as Verve scales in-store retail product expansion NEW YORK - Verve Mobile, the leading...

Integrated solution combines the power of location-based mobile offers with best-in-class beacon technology   NEW YORK, NY – Verve Mobile, the leading location-based mobile...

Byyd and StrikeAd join growing DSP partner base for enhanced consumer location data insight LONDON, UK – Statiq, a UK market leader in location audience...

Brandon Starkoff Will Oversee Global Agency & Brand Relationships from the Midwest NEW YORK AND LONDON – As location continues to draw greater interest and...