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Centro Enters DSP Fray with New Cross-Channel Ad Buying Platform for Hyper-Local Targeting

Centro Launches Demand-Side Platform with Cross-Channel, Hyperlocal Technology Empowers Agencies and Brands to Consolidate Programmatic Ad-Buying; Benefits Include First-Party Device ID Integration, Mobile Targeting, Private...

Verve Mobile Appoints Chief Business Development Officer Brad Herman to Advance Strategic Partnerships and...

NEW YORK - Following the recent appointment of chief executive officer Nada Stirratt, Verve Mobile, the leader in location-based mobile advertising, announced the appointment...

Nada Stirratt Named Chief Executive Officer of Verve Mobile

NEW YORK - Verve Mobile, the leader in location-based mobile advertising, today announced the appointment of Nada Stirratt to succeed Tom MacIsaac as chief executive officer, effective...

xAd Integrates with Rubicon Project to Power Industry Leading Location-Based Mobile Private Marketplaces

Empowers Advertisers to Reach and Acquire High-Intent Consumers Based on Real-Time Location and Offline Behavioral Data SAN FRANCISCO – xAd, the global location marketplace, has...

Verve Taps Ad Sales Veteran David Wade To Lead West Coast Expansion

Co-Founder of Popdust to Oversee Verve's Growing Demand in US Western Markets NEW YORK - Verve, the leader in location-informed mobile advertising, today announced the appointment...

YP Introduces ypSearch, A Better Way To Turn Local Searches into Quality Leads For...

Solution Offers Expert Team and New Optimization Engine LOS ANGELES - YPSM, a leading local marketing solutions provider, is enhancing its search portfolio with ypSearchSM....

Viggle and inMarket Partner to Deliver Location-Targeted Mobile Advertising Capabilities

Advertisers Win As Viggle Leverages inMarket’s Beacon Technology and Native Proximity Marketing Expertise NEW YORK - Millions of music, TV and movie fans who love...

CraveLabs Launches DropIn to Make Mobile Advertising Less Expensive Than a Cup of Coffee

BOSTON - CraveLabs (www.cravelabs.com) recently launched the latest version of their location-based mobile advertising software, DropIn Local Advertising (www.dropin.io) built specifically for the local...

AdBlueDigital Integrates Digital Element’s IP Geolocation Technology into Contextual Advertising Platform

Industry-leading IP geolocation technology deployed to enhance global targeting capability London - Digital Element, the leading provider of IP geolocation technology, today announced that global...

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