Native Advertising

Centro, the leading provider of media logistics software and services, today announces its partnership with Krux to provide the most secure, exclusive advertising exchange for premium publishers. An advanced platform connecting the highest quality publishers with the best content and brands, the Centro Brand Exchange is a private, invitation-only exchange platform supported by Krux’s leading publisher data management technology.

Adobe Systems Incorporated (Nasdaq:ADBE) announced it is the first member of the Facebook® Preferred Marketing Developer (PMD) program to be qualified and receive PMD badges in all four Facebook marketing APIs – Pages, Ads, Apps and Insights. The PMD program is a new program designed to connect marketing technology and services providers, developers and consultants with brands wanting to create campaigns or build a presence on Facebook.

LiveRail, the first real-time video ad technology platform for publishers, networks and agencies, today announced that comScore’s validated Campaign Essentials (vCE) is now natively available to the over 200 publishers, networks and agencies that use LiveRail’s video infrastructure technology.

Recent news from the CeBIT 2012 front have firmly put ADmantX (www.admantx.com) on the map of online advertising technologies. ADmantX allows companies to reach their online advertising targets more effectively by providing precise, real-time information about the content of a web page as well as blogs and social networks. Using semantic technology, ADmantX offers an increased visibility of web content and conveys the feelings they transmit to readers.

LiveRail, the first real-time video ad technology platform for publishers, networks and agencies, unveiled the Video Brand Safety Alliance, a series of technology partnerships providing advertisers, agencies, publishers and networks with the highest degree of safety available for in-stream video placements.

At Mobile World Congress, Adobe Systems Incorporated (Nasdaq:ADBE) announced that more than 16 million digital publications were powered by Adobe® Digital Publishing Suite across tablets over the last year. The company also released key insights about digital magazine and newspaper application usage, based on anonymous data aggregated from nearly 600 publishers worldwide who have created around 1,500 tablet publications using Adobe Digital Publishing Suite. In addition, Adobe announced new innovations that add more enterprise-class functionality and extensibility to the Digital Publishing Suite, helping organizations drive digital revenue and brand engagement through digital publications. Key enhancements include new in-app merchandising, provisioning of targeted content based on user role, and accelerated app creation.

At the IAB Annual Leadership Summit and Mobile World Congress, Adobe Systems Incorporated (NASDAQ:ADBE) today unveiled the industry’s first fully integrated video technology platform, code named Project Primetime, to enable smooth, TV-like experiences for ad-supported videos across Web-connected devices. This new platform delivers premium video and ad content consistently across all major platforms, including Apple iOS, Google Android, desktop operating systems and connected TVs. Shown for the first time at these two major industry events, elements of Primetime will be available throughout 2012.

Swoop today announced the launch of its service, which seamlessly integrates relevant information about products and services – at times in the form of sponsored content or advertising – into web content. For example, a consumer reviewing a recipe will see information about ingredients on sale at their favorite store, nutritional substitution recommendations, healthy alternatives, or coupons.This information is integrated into the content and replaces the need for the consumer to break away from their current action and initiate a separate search.