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Claritas Continues Transformation with Acquisition of Digital Media Tracking and Measurement Company Barometric®

CINCINNATI, OH  – Claritas®, a leading data company that helps brands identify and target their best customers through segmentation, has acquired Barometric®, a media...

New Survey Shows More than 50 Percent of Digital Marketers Are Concerned with Data...

Majority of Respondents Say Using an Extra 25 Percent of the Data Their Companies Throw Away Would Result in Increased Revenues ATLANTA – As data...

Simpli.fi Continues Rapid Growth in Location Targeting, Reports 75 Percent Annual Growth in Geo-Fencing...

FORT WORTH, Texas -- Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, shared significant growth metrics related to client adoption...

The AppNexus Marketplace Launches Guaranteed Views

-- New AppNexus Marketplace Product Enables Advertisers to Purchase 100% Viewable Inventory at Scale Across the Open Internet-- New York - AppNexus, the world’s leading...

Rethinking Advertising Metrics to Demonstrate Brand Value

The measurement of digital advertising has evolved at a much higher rate than standardised measurements. From using the cubit system as a measurement of...

New IRI Report Details Value of Contextually Relevant Advertising

Strategically deploying ads for attention and alignment can increase ROI by up to 30 Percent CHICAGO - As CPG companies look to eliminate waste in...

FreeWheel Video Monetization Report Highlights Growth of OTT and STB Ad Views

Changing consumer habits emphasise that premium video content belongs on the big screen London, UK: FreeWheel, the industry’s most complete advertising management solution, has today...

comScore Becomes the First Company to Receive ABC Certification for Video Viewability Measurement to...

ABC grants comScore the first certification for Online Video Ad Viewability in validated Campaign Essentials™ LONDON, UK– comScore announced that it is the first company...

Adslot Completes Integration with Lotame Data Exchange

Adslot the leading global innovator of digital media workflow and trading technology, today announced it has completed a live integration with audience data from...

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