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RTB House Collaborates with Oracle Moat to Measure and Boost Ad Campaign Performance, Reshaping...

By combining Oracle Moat’s precise measurement models with deep learning-based advertising solutions, RTB House aims to outperform other full-funnel advertising solutions on the market NEW...

Flyshot Launches Privacy-Preserving Deterministic Conversion Attribution for iOS 14

The user acquisition solution can generate and attribute deterministic Revenue KPIs in real-time, including Return on Ad Spend (ROAS), while lengthening attribution windows up...

White Bullet Partners with Peer39 to Help Defund Online Piracy

Leading IP protection company White Bullet to enable advertisers to enjoy cutting-edge contextual targeting whilst continuing to deliver brand safe solution London, UK: Cybersecurity and...
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Cavai and Xaxis Partner to Deliver Interactive, Conversational Ads at Scale Through Xaxis Creative...

Cavai to collaborate with Xaxis, bolstering the company’s ability to execute creative, conversational formats at scale London, UK: Cavai, the leading conversational advertising cloud, today...
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AdPlayer.Pro Outstream Video Ads Solution Provider Shares Industry’s Perspective on the State of Online...

AdPlayer.Pro, an international provider of outstream video advertising solutions has conducted a survey of advertising executives, aiming to take a snapshot of the current...
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User privacy, bigger scale, better relevance? The cookieless future looks bright

How to solve the cookie conundrum? Many in the advertising industry have been looking to identity as the best shot at a like-for-like replacement....

Pacvue Empowers Campaign Management and Optimization for Amazon DSP

Advertisers can now manage their Amazon DSP (Demand-Side Platform) campaigns using Pacvue’s intelligent automation, reporting, and optimization SAAS tool suite. “Adding Amazon DSP to our...

Inskin Media Partners With Lumen Research to Offer Predictive Attention Estimates

Independent assessment proves the impact of Pageskin formats, providing advertisers with accurate assessments of campaign impact London, UK: Inskin Media, which specialises in multi-screen, high impact...
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67% of UK Digital Media Buyers Think CTV is More Effective Than Linear TV

New research by Unruly finds 100% of digital media agencies and 77% of brands plan to invest more in CTV over next 12 months...

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