Web
Analytics Made Easy - StatCounter
Ad Tech Daily

Silverbullet Launches 4D – a Contextual Intelligence Solution for the Post-Cookie Era

New 4D technology released by Silverbullet uses 1st party data to help marketers contextually target appropriate audiences in a brand-safe, post-cookie world. Silverbullet Data Services...

COVID-19 Impact on CPMs is Over; CPMs Rising Again for App Advertisers

Back in March, when the effects of COVID-19 were just beginning to impact the global mobile app advertising market, Consumer Acquisition was one of...

The Golden Ticket to Targeting Success in 2019

Ad spend is expected to top £20 billion for the first time this year, mostly thanks to digital growth. But ensuring such substantial investment...

AdPushup Launches Free Ads.Txt Management Tool for Publishers

NEW YORK — AdPushup, a leader in the ad revenue optimization space, has launched a free tool called Manage Ads.txt to help publishers visually...

Adsmovil Launches ‘Adsmovil Personas’ Audience Data Platform for the U.S. Hispanic Market with More...

Hispanic mobile media company offers decoupled and deterministic data on Hispanic profiles Miami, Florida – Adsmovil, the leading mobile advertising company targeting U.S. Hispanics with...

Claritas Continues Transformation with Acquisition of Digital Media Tracking and Measurement Company Barometric®

CINCINNATI, OH  – Claritas®, a leading data company that helps brands identify and target their best customers through segmentation, has acquired Barometric®, a media...

New Survey Shows More than 50 Percent of Digital Marketers Are Concerned with Data...

Majority of Respondents Say Using an Extra 25 Percent of the Data Their Companies Throw Away Would Result in Increased Revenues ATLANTA – As data...

Simpli.fi Continues Rapid Growth in Location Targeting, Reports 75 Percent Annual Growth in Geo-Fencing...

FORT WORTH, Texas -- Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, shared significant growth metrics related to client adoption...

The AppNexus Marketplace Launches Guaranteed Views

-- New AppNexus Marketplace Product Enables Advertisers to Purchase 100% Viewable Inventory at Scale Across the Open Internet-- New York - AppNexus, the world’s leading...

To send us your announcement or press release, please see available options at: https://adtechdaily.com/submit-a-story/.

Advertisement

Featured

Advertisement

Sponsored

Advertisement

From our guest authors