Ad Operations

The Interactive Advertising Bureau has recently released a document with recommendations for ad agencies and publishers, in an attempt to improve the efficiency of...

You don't think there's any trouble with advertisers and community web sites, do you? If so, you must be one of the lucky ones...

Trafficking Google ads (through Google's AdSense program) is not the most straightforward thing to do, regardless if you use Google ads for your remnant...

Mobile Marketing Forum, New York, June 11, 2008 - go2 Media™ (www.go2.com) a leading mobile media company, today announced the successful launch of animated...

WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--June 11, 2008--ValueClick, Inc.'s (Nasdaq: VCLK) technology division, Mediaplex, today announced that its Path to Conversion findings show the significant influence...

RESTON, VA, June 11, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study based on data...

It appears that a new Google search feature has been enabled for a limited number of locations (English-based Google properties), a feature that will...

This is an addition to my previous post on 3rd party ads being allowed now to serve on the Google content network, through the...

If you ever wondered how intelligent your customers are and concluded they are, of course, the brightest bunnies in the pack, you may want...