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Xaxis Introduces Xaxis Radio, Industry’s First Programmatic Audience Buying Product for the Digital Radio...

Company Partners with Triton Digital to Enable Brands to Buy Online and Mobile Radio Inventory Via Real-Time-Bidding NEW YORK - Xaxis, the world's largest audience buying...

Programmatic Buying: The Advertiser’s Upside and the Publisher’s Dilemma

Programmatic buying is the not-so-new, technology-based form of ad buying that's changing the game for online advertising. Advertisers have adopted programmatic buying in droves (in...

Interview: Chris Mann, VP Product Management at Bizo, on Targeting Business Audiences

Otilia Otlacan: Bizo has recently announced the launch of Bizo Data Solutions, enabling B2B companies to efficiently engage their target audiences across an entire...

Nationwide Credit Card Processing Provider, BankCard USA, Engages Search-Engine Marketing Company to Protect Customers...

WESTLAKE VILLAGE, Calif. - BankCard USA, an industry-recognized credit card processing provider, partnered up with Sherman Oaks-based, pay-per-click advertising & click-fraud specialist, Connection Marketing,...

Sense Networks Introduces the Latest Version of its Real-Time Bidding Platform for Buying Mobile...

Automated Platform Delivers Access to Database of 100 Million Mobile Users and Location Data to Drive ROI NEW YORK - Sense Networks, the leader in...

Trafficking 101: How to Traffic Flashtalking Ads in DoubleClick DFP

Although using Flashtalking tags in DART for Publishers (DFP) is not yet documented in DoubleClick's knowledge base, they're nothing too difficult to work with...

Trafficking 101: How To Traffic Atlas DMT Tags in DoubleClick DFP

When you receive Atlas DMT tags to be trafficked in DFP, chances are that they will be in one of the following three different...

Trafficking 101: How to Traffic Google AdSense ads in DoubleClick DFP

Trafficking Google ads (through Google's AdSense program) is not the most straightforward thing to do, regardless if you use Google ads for your remnant...

Interview: James Avery, Founder and CEO of Adzerk, Explains What the Adzerk adOS Platform...

Adzerk's core mission is to help publishers get the most revenue from the great content and resources they are creating. We do that through the adOS platform which is built to make optimizing both direct sold inventory as well as ad networks and remnant sources like Rubicon and Pubmatic as easy as possible. The adOS platform is at it's core an ad serving platform that aims to be the fastest, easiest to use, and most flexible platform available on the market.

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