Vici Launches a Game-Changing YouTube Suite for Maximizing Brand Visibility and Performance
Three YouTube Advertising Options, Targeted with Behavioral and Retargeting technology.
Vici, a MarTech leader in the digital advertising space, introduced YouTube+, a comprehensive advertising suite...
DAIVID Brings Creative Intelligence To Retail Media Networks With AI-Powered Tool
Creative Data Feed API delivers full-funnel, real-time creative evaluation and optimisation for RMNs, measuring emotions, attention and purchase intent across every individual ad at...
MGID Launches CPA Tune, Delivering 155% Higher Conversion Rates Through Automated Bid Optimization
New self-optimizing AI system boosts conversion rates, lowers CPA, and makes “clicks” an obsolete metric
LOS ANGELES -- MGID, the global advertising platform, today announces...
Kinetiq and DAIVID Partner to Transform TV Advertising Measurement with AI-Driven Insights
Kinetiq integrates DAIVID’s AI-powered creative performance metrics into its real-time TV intelligence platform to maximize impact for advertisers
Kinetiq, the AI-powered platform unifying global media...
Hoopla Digital, in Collaboration with Generation Media and Lumen Research, Unveils Industry-First Attention Measurement...
London, UK – Hoopla Digital, in collaboration with Generation Media and Lumen Research, has launched a whitepaper introducing the industry’s first attention measurement model specifically...
Vertical Impression Launches Enhanced Attention Measurement
TORONTO - Vertical Impression's elevator network has always been smart, using advanced analytics to understand what catches a viewer's eye. Now, it's even smarter....
Mediaocean Completes Acquisition of Innovid – Creating the Premier Global Independent, Omnichannel Ad Tech...
Innovid & Flashtalking Unite Under Mediaocean to Give Advertisers More Control, Choice, and Transparency
NEW YORK – Mediaocean today announced the successful completion of its acquisition of Innovid,...
T-Mobile, RAM, Liquid Death Awarded Most Engaging Super Bowl LIX Ads
Practical Tech won the night while AI underwhelmed, Stellantis filled the absence of auto rivals, and health-focus brands scaled the TV outcomes ranks
NEW YORK...
Super Bowl Ads Shift from Stars to Stories and Humor Wins Big
XR Delivers More than 80% of Super Bowl Ads in 2025; Enhanced Creative Intelligence Reveals How Brands Are Reimagining Big Game Impact
NEW YORK --...
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