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COVID-19 Impact on CPMs is Over; CPMs Rising Again for App Advertisers

Back in March, when the effects of COVID-19 were just beginning to impact the global mobile app advertising market, Consumer Acquisition was one of...

Claritas Continues Transformation with Acquisition of Digital Media Tracking and Measurement Company Barometric®

CINCINNATI, OH  – Claritas®, a leading data company that helps brands identify and target their best customers through segmentation, has acquired Barometric®, a media...

Rethinking Advertising Metrics to Demonstrate Brand Value

The measurement of digital advertising has evolved at a much higher rate than standardised measurements. From using the cubit system as a measurement of...

comScore Becomes the First Company to Receive ABC Certification for Video Viewability Measurement to...

ABC grants comScore the first certification for Online Video Ad Viewability in validated Campaign Essentials™ LONDON, UK– comScore announced that it is the first company...

Joint Statement From White Ops CEO and Rubicon Project President on Successful Efforts Countering...

LOS ANGELES & NEW YORK - Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, and White Ops,...

Taveo Announces Availability of Its Innovative Click Tracking and URL Management Service

Minneapolis, MN – Taveo, a leading provider of click tracking and URL management services, announced today the general availability of its full product suite....

Ace Metrix Announces the 2015 Brands of the Year

Tech Parents and their Children Make Notable Branding Splashes in 2015, including Google & Android and Amazon & Amazon Fire LOS ANGELES - Ace Metrix®,...

Ad-Juster on the 2015 Inc. 5000 List – 3rd Year in a Row!

San Diego CA –Inc. Magazine released its 2015 List of Fastest Growing Companies in the US and Ad-Juster, Inc. has made the list placing...

$21.8bn Ad Revenue Loss Estimated from Ad Blocking in 2015, Finds PageFair and Adobe...

DUBLIN - A new report by PageFair and Adobe estimates $21.8bn in advertising revenues will be lost in 2015 due to ad blocking. In...

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