VideoAmp Announces Next, Advanced Phase of Outcome Measurement Capabilities
The Company directly integrates client data sets into VALID™ to deliver more accurate and holistic representation of conversions following ad exposure on linear TV, streaming...
FreeWheel Selects Samba TV as Premier ACR Partner to Help Advertisers Target Audiences in...
As one of FreeWheel’s TV data partners, Samba TV will integrate its audience segments based on first-party TV data from 38M U.S. TV devices...
VideoAmp Taps Industry Veteran to Lead Media Measurement Auditing, Expands Efforts to Promote Transparency...
NEW YORK -- VideoAmp, a leading tech-first media measurement company transforming advertising, today announced the appointment of Jessica Jensen to Senior Director, Product Methodology...
Affectiva and Kantar Renew Long-Term Partnership to Advance Attention and Emotional Insights in Advertising...
Expanded Collaboration will Drive Innovation and Provide Deeper Attention and Emotional Insights for Advertisers and Publishers
BOSTON -- Affectiva, a Smart Eye company and the...
Swimming World Increases Daily Visitors and Sets New Advertising Revenue Record During Olympic Games
Swimming World Unveils Special Edition Issue, Commemorating the 2024 Olympics, Allowing Fans to Relive the Standout Moments of Celebration Within the Sport
generating an astounding...
VideoAmp on Track to Guarantee $1.5 Billion in Currency by EOY
NEW YORK -- VideoAmp, a leading tech-first media measurement company transforming advertising, today announces that it is experiencing record-breaking growth as buyers continue to...
Navigating the Evolving Landscape of U.S. Radio Ad Spend: BIA Advisory Services Touts the...
NEW YORK – Local radio is poised for a resilient year in 2024, with ad revenue projected to reach $13.6 billion (Radio OTA + Radio...
Adelaide Secures $1.4 Million Seed Expansion Led By AperiamVentures to Advance Attention Measurement and...
New York, United States – Adelaide, the leader in attention-based media quality measurement, has secured an additional $1.4 million in a seed-extension round led by...
Matt Hill Joins Sky Media to Lead Insight and Measurement
London, UK – Sky Media has announced the appointment of Matt Hill as the new Director of Insight & Measurement, following a comprehensive search process....
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