Ad Metrics

What seemed to be a slow news Friday (I haven't had anything prepared to post today!) turns out quite different. The IAB has yet...

Redwood City, CA—July 21, 2008 —YuMe announced today that it is the largest video ad network in the US by unique visitors, and that...

Now Any Web Publisher Can Build a Network for Placing, Distributing Ads; Maintain Control of Advertiser Relationships While Using Top Notch Technology Redwood City, CA—April...

Marchex relaunched yesterday its local advertising platform, and moves towards integration of local advertising services by forming a digital platform group. The new, revamped plaform...

Finally, somebody shows initiative in regard to in-stream advertising, and gets the ball rolling towards some degree of organization. Setting best practices and industry...

Key findings show that inventory quality, targeting abilities and site transparency are most important factors for ad networks' value proposition NEW YORK – APRIL 8,...

AMP empowers the world's most prominent publishers to create and manage their own vertical networks NEW YORK – MARCH 24, 2008 – Collective Media, a...

New Inventory Management Module Helps Vertical Ad Network Builders Adjust Inventory Availability and Pricing Based on Supply and Demand SAN BRUNO, CA June 25, 2008...

The new Smart Market automates the traditionally manual process of ad targeting to deliver true performance results for advertisers and maximum revenue for publishers Redwood...