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Adelaide Strengthens Team with Claire Browne as New Head of Research

New York, United States — Adelaide, the leader in attention-based media quality measurement, is thrilled to announce the appointment of Claire Browne as its...

The Trade Desk Announces Galileo, a New Approach for Activating Advertiser Data

Galileo Onboards Advertisers’ First-Party Data into the Industry’s Richest and Most Privacy-Conscious Environment LOS ANGELES -- Global advertising technology leader The Trade Desk today announced...
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eGrowcery and AdAdapted Team Up To Enhance Shopper Engagement for Retailers and Their Suppliers

Partnership will dramatically expand Retail Media growth opportunities for grocers BLOOMFIELD HILLS, Mich. -- eGrowcery, developer of the leading retail food industry white label eCommerce...

Emplifi Integrates Snapchat for Improved Analytics and Marketing Measurement

Brands will be able to use Emplifi’s Social Marketing Cloud to measure and manage organic performance on Snapchat NEW YORK -- Emplifi, the leading unified...
Ad Tech Daily

DoubleVerify Unlocks CTV Viewability for Advertisers with First-to-Market Solution

DV introduces an industry-leading viewability verification offering, letting global brands set a consistent benchmark for media quality across digital environments, including CTV New solution helps...
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Kochava Announces Acquisition of Machine Advertising

Leaders in digital advertising and measurement for app marketers and brands join forces SANDPOINT, Idaho & LONDON -- Kochava, the leading real-time data solutions company...
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First Data LTD Presents Transactional Data Processing  Software at GITEX Global 2022

GITEX Global 2022 will be held in Dubai from October 10 to 14. The event will feature all the major technological developments from the...
Ad Tech Daily

Quantcast Launches Brand Advertising Solutions to Maximize the Impact of Every Marketing Dollar

Integrated omnichannel planning and activation meets real-time brand measurement and optimization SAN FRANCISCO -- Quantcast, a global advertising technology company, announced the launch of a...
Ad Tech Daily

Postclick Appoints Mark McKenna as Chief Executive Officer

McKenna brings rich digital leadership experience from Razorfish, Huge, and Hero Digital to Postclick team and clientsFounder Tyson Quick assumes role of chief growth...

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