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Affise Launches New Attribution Chain Technology to Measure Advertising Results

VILNIUS, Lithuania -- Affise launched a new type of attribution chain technology to measure mobile advertising attribution without the previously required user device identifier...

VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising

Leading smart TV manufacturer with viewership data from 18M opted-in TVs and media & tech powerhouse with 200B daily cross-screen signals align to deliver...
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SpotX Integrates TVSquared for Transparent, Real-Time, Global CTV Measurement and Attribution

Partnership Will Shape CTV Advertising Across North America, Europe & Latin America NEW YORK -- TVSquared has been onboarded by SpotX, the leading global video advertising platform,...
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Diversity Media Network Brand Advance Extends Partnership with Brand Metrics

Brand uplift measurement now available for all campaigns across the Brand Advance publisher network  London: Following a year with the Swedish technology company, Brand Metrics...
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AdPlayer.Pro Outstream Video Ads Solution Provider Shares Industry’s Perspective on the State of Online...

AdPlayer.Pro, an international provider of outstream video advertising solutions has conducted a survey of advertising executives, aiming to take a snapshot of the current...

Jove Gives Nonprofits Free Access to New Creative-Centric Ad Planning Software

SEATTLE -- Innovative ad-tech startup Jove announced today that they are offering their recently launched flagship product, Creative Insights, free to use for nonprofits. Creative Insights is...

Pacvue Empowers Campaign Management and Optimization for Amazon DSP

Advertisers can now manage their Amazon DSP (Demand-Side Platform) campaigns using Pacvue’s intelligent automation, reporting, and optimization SAAS tool suite. “Adding Amazon DSP to our...

Inskin Media Partners With Lumen Research to Offer Predictive Attention Estimates

Independent assessment proves the impact of Pageskin formats, providing advertisers with accurate assessments of campaign impact London, UK: Inskin Media, which specialises in multi-screen, high impact...
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Arrivalist Provides Independent Measurement for Samsung Ads Smart TV Travel and Tourism Advertising Campaigns

NEW YORK -- Arrivalist announced today that it has partnered with Samsung Ads, the advertising arm of Samsung Electronics and global leader in advanced...

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