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The Trade Desk Helps Marketers Streamline Their TV and Digital Media Strategies with Smart...

Linear and OTT Insights Enable Omnichannel Campaign Planning for the World's Leading Advertisers NEW YORK & SAN FRANCISCO -- Advertising technology leader, The Trade Desk™ has partnered...

Roku and Innovid Bring Sophisticated Measurement Tools to TV

New Reach and Frequency Solution Quantifies Incremental Reach Across Linear and OTT Inventory LOS GATOS, Calif. -- Roku, Inc. (NASDAQ: ROKU) and Innovid announced a new...

Factual Announces Availability of Audience Targeting, Measurement and Insights Products in Europe

Ross Webster Appointed as Managing Director Europe to Accelerate Growth in EMEA Markets LOS ANGELES & LONDON -- Factual, the location data company, announced the...

Giant Media and Freckle Partner to Provide Actionable Offline Measurement to Video Ad Campaigns

Attribution of content-targeted YouTube campaigns to in-store visits showcases down-funnel metrics of video advertising LOS ANGELES -- Giant Media, the leading provider of contextually relevant...

Sublime Research Finds Campaign Overexposure Has Negative Impact on Branding Performance

Sublime finds brand awareness decreases when a consumer is exposed to an ad more than four times London: Sublime, a global high-impact advertising marketplace that creates...

FreeWheel Report Reveals Premium Video Growing Ever Stronger as it Becomes More Addressable and...

Total ad views up 13% in first quarter of 2019, with live ad views rising 78% year-over-year London, UK: FreeWheel, a Comcast company and the...

MRC Continues Meetrics’ Accreditation for Sophisticated Invalid Traffic Detection and Filtration and for Desktop...

Berlin – Meetrics, the leading European software company for advertising measurement and analytics, has been granted continued accreditation by the Media Rating Council (MRC)....

Cox Media Group Chooses Veritone for AI-Driven Advertising Analytics and Online Content Curation

CMG Radio Joins Major Broadcasters Using Veritone to Better Compete for Ad Dollars and Streamline Resource-Intensive Workflows COSTA MESA, Calif. -- Veritone Inc. (Nasdaq: VERI),...

Sky Media Launches Sky Analytics – TV’s New Remote Control for Agencies and Brands

LONDON: From today Sky Media will rollout Sky Analytics to both media agencies and advertisers, opening-up direct access to plan, report and evaluate elements...

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