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AdTech Innovator QTT® Adds to Its Family of Groundbreaking Patents Connecting Digital, Linear TV...

Development Solves “Last Mile” Challenges in Linking Broadcasters, Cable Networks and MVPDs with Immediate Access to Digital-First Ad Dollars NEW YORK & LEXINGTON, Ky. --...

Gameloft Advertising Solutions Announces Its Integration with Smart RTB+ to Develop Its Mobile Ad...

Paris, February 12, 2016 - Gameloft Advertising Solutions announces a partnership with Smart AdServer by integrating with Smart RTB+, the native SSP of its...

VertaMedia’s New Ad Server Leads the Way in Server-Side Header Bidding

New York, US: VertaMedia, an award-winning video monetisation platform for publishers, has announced the launch of its innovative new header bidding ad server, leading...

With Demand Manager, Rubicon Project Introduces Prebid as a Service

Now in Private Beta, Demand Manager™ Brings Simplicity and Control to Header Bidding for Publishers NEW YORK & LOS ANGELES -- Rubicon Project (NYSE:RUBI), the...

AudienceProject Announces Data Integration with Google DoubleClick

The market leading socio-demographic segments from AudienceProject are now available to Google’s customers in DoubleClick, across all screens for both display and video formats. Based...

Google and OpenX Release Study Showing Publisher Partners Experience 48% Revenue Lift Through Google...

The companies developed an advanced marketplace set up to bring high-impact, high quality demand to publishers globally LOS ANGELES & NEW YORK - OpenX and...
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Publica Release Features To Bring Increased Transparency To CTV Programmatic Auctions

CTV Advertising technology company Publica have released a feature within their platform called Live Logs that enables streaming publishers & platforms who use the...

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