IAB Tech Lab Releases for Public Comment a New Specification to Improve Transparency and...
SIMID (Secure Interactive Media Interface Definition) Replaces VPAID to Improve Trust, Creativity, and Interactive Capabilities for Digital Video Ads
NEW YORK -- The IAB Technology...
Pocketmath Serves 80 Billion Ad Impressions
Audience Network and Programmatic AdTech Company Reaches Significant Milestone
SINGAPORE -- Pocketmath, a global leading ad technology company that provides audience network services and programmatic...
With Demand Manager, Rubicon Project Introduces Prebid as a Service
Now in Private Beta, Demand Manager™ Brings Simplicity and Control to Header Bidding for Publishers
NEW YORK & LOS ANGELES -- Rubicon Project (NYSE:RUBI), the...
MCOT Selects Triton Digital for World-Class Management and Monetization of Its Digital Audio and...
BANGKOK -- Triton Digital®, the leading technology provider for the global audio industry, announced today that MCOT Public Company Limited (MCOT), one of Thailand’s leading...
SAPO Adopts AppNexus’ Full-Stack Technology
Leading Portuguese media company will rely on AppNexus technology to accelerate its digital transformation
LISBON, Portugal -- AppNexus, a Xandr company and a leader in...
Flashtalking Further Strengthens Its Global Presence with Top Technology Leadership
LONDON – Flashtalking, the leading independent ad server, announced several front-line executive hires within its ongoing global expansion. Further diversifying and strengthening its client-facing...
Majority of Marketers Want to Spend More on Programmatic Audio
Xaxis, in association with IAB Europe, finds 60% of marketers believe there is an opportunity to increase their programmatic audio spend – but there are...
Factual Announces Availability of Audience Targeting, Measurement and Insights Products in Europe
Ross Webster Appointed as Managing Director Europe to Accelerate Growth in EMEA Markets
LOS ANGELES & LONDON -- Factual, the location data company, announced the...
Flashtalking Announces Global Partnership Strategic Framework and API Protocols
Primary Ad Serving Leader Formalises Program, Extending Long History of Industry Integrations
LONDON, UK – Flashtalking, the leading global independent ad server for sophisticated advertisers, announces...
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