Particular Audience Named in Forrester Research’s 2025 NRF Innovators Report: Retail-Focused Tech Companies to...
NEW YORK -- Particular Audience, the global leader in AI-powered retail media technology, has been named in Forrester Research’s 2025 NRF Innovators Report. This...
Stackline Partners with Gigi to Enhance Multi-Retailer Attribution and Audience Building Capabilities for Streaming...
This first-of-its-kind innovative partnership empowers brands with actionable ecommerce and retail data to improve audience targeting and deterministically measure multi-retailer outcomes from Streaming TV...
Roku the First Publisher to Launch Innovid Harmony Reach and Frequency, Driving Optimized Reach...
Collaborating through Roku Data Cloud, Innovid & Roku Aim to Enhance CTV Outcomes
NEW YORK -- Innovid (NYSE:CTV), an independent software platform for the creation, delivery,...
Genius Sports Launches FANHub, World’s First Advertising and Activation Platform to Reach and Engage...
Omnichannel platform enables programmatic and social media buying, audience activation, and creative personalization
Curated and premium inventory, bid modeling, pacing, and creative optimization based on...
Brits to Opt for Value Driven Gifts as 1 in 4 Plan to Spend...
37% of shoppers also say online advertisements during the holidays influence their purchase decisions, helping them find what they’re looking for and spark discovery.
1...
FreeWheel Selects Samba TV as Premier ACR Partner to Help Advertisers Target Audiences in...
As one of FreeWheel’s TV data partners, Samba TV will integrate its audience segments based on first-party TV data from 38M U.S. TV devices...
Marketing Architects Builds Annika Audience™ for Unified TV Buying
AI engine finds the ideal mix of linear and Connected TV to improve TV advertisers’ reach and return on ad spend.
MINNEAPOLIS -- TV advertising...
billups Brings Attention Metrics to Out-of-Home
Advertisers can now optimize OOH placements through the new billups Analytics™ Attention Dashboard and creative optimization features
NEW YORK -- billups, the leading independent Out-of-Home...
Simulmedia Announces Partnership with M3 MI’s MARS Consumer Health Study to Enable Pharma Marketers...
Leveraging M3 MI’s (formerly Kantar Media Healthcare Research) self-reported, survey-based healthcare data, Simulmedia’s enhanced offering provides pharma marketers with future-proof, privacy-compliant targeting across streaming...
Featured
Sponsored
Advertisement