Analytics Made Easy - StatCounter

Sense Networks Introduces the Latest Version of its Real-Time Bidding Platform for Buying Mobile...

Automated Platform Delivers Access to Database of 100 Million Mobile Users and Location Data to Drive ROI NEW YORK - Sense Networks, the leader in...

The World’s Most Valuable Audience for Digital Marketers Revealed in New Report from Turn

Top 2% of digital consumers see 24 times as many ads; advertisers spend 85% more to reach them REDWOOD CITY, Calif. – Major advertisers spend an...

KissMyAds Enhances Targeting Accuracy for Mobile Advertising

KissMyAds, the mobile performance marketing network in Cologne, Germany, introduces a new sophisticated technology to target mobile advertising. With the new system called 'KMA Track', mobile advertising campaigns can be precisely targeted directly to the mobile devices of consumers around the globe. "With 'KMA Track', we boost the already strong conversion of mobile offers by only providing the customers with relevant offers", says Florian Lehwald, Founder and CEO of the Cologne-based mobile marketing specialists, KissMyAds.

3 Myths Sabotaging Your Hispanic Consumer Outreach

Hispanic-targeted marketing is the "Electric Car" of advertising challenges. Like auto execs, we marketers will freely admit that our current methods are short-sighted (thanks, in...

Datonics Partners with MediaMath

Datonics data available within MediaMath’s TerminalOne platform New York, NY — Online data company Datonics (www.Datonics.com) has partnered with leading digital media-buying platform and services...

Xaxis Brings Programmatic Buying to Digital-Out-of-Home with Debut of Xaxis Places

Real Time Platform Allows Advertisers to Link Digital-Out-of-Home Campaigns with Online and Mobile Efforts, Delivering Coordinated Messaging to the Same Audiences NEW YORK - Xaxis, the...

Local Yokel Media Raises $2.15 Million in First Institutional Round

Using Unique Cartographic Technology, Local Yokel Media Brings Media Buying Efficiency and Scale to Hyperlocal Service Areas Stamford, Conn - Local Yokel Media (LYM), the Internet’s first hyperlocal...

Demandbase Adds Technology Targeting Feature to Its Company-Targeted Advertising Solution

B2B Marketers Can Now Laser Target Ads To Specific Companies Known To Leverage Various Technologies SAN FRANCISCO - Demandbase, Inc., the targeting and personalization platform for...

Interview: Luca Scagliarini, CEO ADmantX, Introduces the ADmantX Semantic, Cookie-Less Targeting Solution

Recent news from the CeBIT 2012 front have firmly put ADmantX (www.admantx.com) on the map of online advertising technologies. ADmantX allows companies to reach their online advertising targets more effectively by providing precise, real-time information about the content of a web page as well as blogs and social networks. Using semantic technology, ADmantX offers an increased visibility of web content and conveys the feelings they transmit to readers.

To send us your announcement or press release, please see available options at: https://adtechdaily.com/submit-a-story/.






From our guest authors