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New IRI Report Details Value of Contextually Relevant Advertising

Strategically deploying ads for attention and alignment can increase ROI by up to 30 Percent CHICAGO - As CPG companies look to eliminate waste in...

Adslot Completes Integration with Lotame Data Exchange

Adslot the leading global innovator of digital media workflow and trading technology, today announced it has completed a live integration with audience data from...

Audience Project Study: UK & US Ad Blockers Want Relevant Ads

A recent study by the marketing technology company AudienceProject shows that ad blockers in UK and US block ads to avoid irrelevant ads and...

eBay Advertising Launches New ‘Mood Marketing’ Tool After Pilot with Laithwaite’s Wine

eBay Advertising announces the launch of a new tool that will transform targeting on the site, allowing brands to identify shoppers who are in...

MediaGamma Launches Next Generation Artificial Intelligence Product Set to Reshape the Ad Tech Market

LONDON - MediaGamma has announced the launch of a new Audience Prediction product, which is set to make a major impact on the ad...

It’s 10:00PM – Do You Know Where Your Audiences Are?

Why Partner Management and Yield Management Need to be BFFs Once upon a time, media companies had a pretty clear idea of who their audiences...

Publishers and Advertisers: The Give-And- Take Is Over

Publishers and advertisers have traditionally had a symbiotic relationship. Advertisers rely on the quality content of publishers to bring views to their ads, and...

Contextual Ads Are The Future Of Digital Advertising

Advertising, at least for the foreseeable future, will be the simplest way to subsidize content online for consumers. If there’s any debate about that, ask...

AdRoll’s State of the Industry EMEA Report is Out

70% of EMEA Marketers Say Attribution Is Key to Success Yet Only 14% Have a Handle on It Adroll, the digital marketing specialists, released their...

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