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The Golden Ticket to Targeting Success in 2019

Ad spend is expected to top £20 billion for the first time this year, mostly thanks to digital growth. But ensuring such substantial investment...

Adsmovil Launches ‘Adsmovil Personas’ Audience Data Platform for the U.S. Hispanic Market with More...

Hispanic mobile media company offers decoupled and deterministic data on Hispanic profiles Miami, Florida – Adsmovil, the leading mobile advertising company targeting U.S. Hispanics with...

New Survey Shows More than 50 Percent of Digital Marketers Are Concerned with Data...

Majority of Respondents Say Using an Extra 25 Percent of the Data Their Companies Throw Away Would Result in Increased Revenues ATLANTA – As data...

Simpli.fi Continues Rapid Growth in Location Targeting, Reports 75 Percent Annual Growth in Geo-Fencing...

FORT WORTH, Texas -- Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, shared significant growth metrics related to client adoption...

New IRI Report Details Value of Contextually Relevant Advertising

Strategically deploying ads for attention and alignment can increase ROI by up to 30 Percent CHICAGO - As CPG companies look to eliminate waste in...

Adslot Completes Integration with Lotame Data Exchange

Adslot the leading global innovator of digital media workflow and trading technology, today announced it has completed a live integration with audience data from...

Audience Project Study: UK & US Ad Blockers Want Relevant Ads

A recent study by the marketing technology company AudienceProject shows that ad blockers in UK and US block ads to avoid irrelevant ads and...

eBay Advertising Launches New ‘Mood Marketing’ Tool After Pilot with Laithwaite’s Wine

eBay Advertising announces the launch of a new tool that will transform targeting on the site, allowing brands to identify shoppers who are in...

MediaGamma Launches Next Generation Artificial Intelligence Product Set to Reshape the Ad Tech Market

LONDON - MediaGamma has announced the launch of a new Audience Prediction product, which is set to make a major impact on the ad...

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