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PubMatic: Internet Users Are More Accepting of Anonymous Data Collection When They Understand How...

Half Who Object to Online Tracking Reconsider After Understanding Value Propositions in New PubMatic White Paper, Audience Selling For Publishers Palo Alto, CA - PubMatic,...

SES New York Features “Focus Latino” Track Addressing Digital Marketing Opportunities in US Hispanic...

SES New York 2011 NEW YORK - At SES New York, taking place March 21-25, 2011 at the Hilton New York, prominent experts in the...

AudienceScience Selects Tumri as Preferred Partner to Power Dynamic Creative Solutions

AudienceScience Selects Tumri as Preferred Partner to Power Dynamic Creative Solutions Tumri’s Ensemble self-serve platform powers industry leader’s audience-targeted creatives SAN MATEO, Calif. - Tumri announced...

[x+1] Hires New Product Management Team

Digital media specialists from Advanced Technology Ventures, RightMedia and Direct Channels Group will help drive product direction, development NEW YORK - Online targeting platform leader...

Mediabistro’s SocialTimes Pro Publishes Research Report on Why Facebook’s Self-Serve Ad Platform Works

NEW YORK - Mediabistro.com (a division of WebMediaBrands Inc.) (Nasdaq: WEBM) announced its latest Facebook research report entitled ‘Social Targeting: Why Facebook’s Self-Serve Ad...

A&E Televison Networks Signs with TRA to Provide Advertisers with Increased Accountability

Networks Use TRA’s Software and Data to Demonstrate Its Programming Has The Right Audience NEW YORK - TRA, Inc. and A&E Television Networks (AETN) announced...

Consumers Are Aware of Dynamically Targeted Ads – and Their Opinions of Them Are...

More Than One-Third of Men Wouldn't Mind Trading Non-Personal Information for Ads More Relevant to Their Interests BURLINGTON, Mass. - Burst Media, (www.BurstMedia.com), a leading...

Better Advertising Announces Open Data Partnership Designed to Give Consumers Comprehensive Transparency into Online...

Launch Partners Include: 33Across, Bizo, BlueKai, Demdex, eXelate, Lotame, SafeCount, and Turn Program’s Technology will Enhance Consumers’ Transparency into and Control over their Online Data NEW...

eBureau and BlueKai Partnership Provides New Level of Targeting Precision at Scale for Digital...

BlueKai’s Data Platform™ Selected to Support Availability of eBureau’s Audience Data BELLEVUE, Wash. & ST. CLOUD, Minn. - eBureau, the leading provider of predictive analytics...

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