Industry Self-Regulation is Starting to Solve the Do Not Track Problem
- Evidon, the Only Company Deploying Industry-Wide Compliance Solutions at Scale, Demonstrates Leadership Role in Comments to FTC and Thought Leadership IAB’s Blog
- Call...
PubMatic: Internet Users Are More Accepting of Anonymous Data Collection When They Understand How...
Half Who Object to Online Tracking Reconsider After Understanding Value Propositions in New PubMatic White Paper, Audience Selling For Publishers
Palo Alto, CA - PubMatic,...
Consumers Are Aware of Dynamically Targeted Ads – and Their Opinions of Them Are...
More Than One-Third of Men Wouldn't Mind Trading Non-Personal Information for Ads More Relevant to Their Interests
BURLINGTON, Mass. - Burst Media, (www.BurstMedia.com), a leading...
Better Advertising Announces Open Data Partnership Designed to Give Consumers Comprehensive Transparency into Online...
Launch Partners Include: 33Across, Bizo, BlueKai, Demdex, eXelate, Lotame, SafeCount, and Turn
Program’s Technology will Enhance Consumers’ Transparency into and Control over their Online Data
NEW...
Better Advertising and Digital Advertising Alliance to Conduct Free Webinar on Privacy Self-Regulation
“Online Behavioral Advertising Self-Regulation: What Your Company Needs to Know” will be Presented Live on Thursday, December 16, 2010, at 1:30 ET
NEW YORK -...
Better Advertising Raises $9.5M In Growth Capital
Warburg Pincus Leads Round with Broad Management Participation
NEW YORK - The Better Advertising Project, Inc. (Better Advertising) announced that Warburg Pincus has led a...
Attitudinal Targeting Leveraged by 43 Winning Political Campaigns
Adoption of Resonate’s Unique Online Ad Targeting and Audience Delivery Solution Validates the Importance of Connecting with Voters Based on Values, Beliefs and Attitudes
RESTON,...
Magnetic Announces Industry Leading Search Re-Targeting Solution for Retailers Powered by Tumri’s Dynamic Ad...
Magnetic and Tumri's Deep Technical Integration Enables the Only Offering in the Market That Allows Retailers to Combine Fast, Precise and Seamless Site Re-Targeting...
LucidMedia and Milabra Announce Online Advertising Pact to Deploy Brand-Safe Visual Content for Advertisers...
RESTON, Va. & NEW YORK - LucidMedia (www.lucidmedia.com), a leading digital advertising management platform and Milabra (www.milabra.com), the leader in online visual intelligence for...
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