Behavioral Targeting

Buysight announced at the Internet Retailer Conference and Expo that it has added current myGengo and former Criteo exec Jeff Mills to the company's Advisory Board. The interactive media veteran brings a wealth of experience in sales and marketing for interactive media generally and retargeting and behavioral advertising specifically. Mills currently serves as Chief Revenue Officer at myGengo, a company providing language technology for online retailers.

Jumptap, the leader in targeted mobile advertising, today announced a partnership with Evidon, the world leader in empowering consumers and businesses to see, understand and control data online. The partnership is designed to support consumer notice and choice through the creation and implementation of the 'AdChoices' Icon in mobile web and app advertisements.