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ValueClick Sues Tacoda Over Behavioral Targeting Patents

Fight over behavioral targeting (or hypertargeting, or whatever else you fancy naming it) is getting ugly. It has just emerged that ad network ValueClick...

Behavioral Targeting Making Massive Strides Due to Richer Segmentation, Higher Engagement and Increased Audience...

Publishers, Advertisers, Agencies and Luminaries Discuss Hot Topics in BT at Revenue Science Partner Summit Bellevue, WA (July 09, 2008) — Behavioral targeting gained momentum...

White Spider Media Partners With Revenue Science To Provide Advanced Financial Services Targeting

Behavioural Targeting Market Leader Partners With Financial Media LONDON (February 28, 2008) — Revenue Science, the behavioural targeting expert, is delighted to announce an agreement...

Cofina Media Brings Revenue Science To Portugal

Behavioral Targeting Media Giant Extends European Presence to 8 Countries NEW YORK (March 4, 2008) — Revenue Science, Inc., offering the most widely adopted, powerful,...

Revenue Science Launches New Back to School Segments to Target Shopping Needs for the...

During Uncertain Economic Times, Marketers Take Smart Steps to Boost Retail Revenue New York—July 29, 2008— Revenue Science, the leading provider of targeted advertising solutions...

Revenue Science to Sponsor Consortium on Behavioral Targeting Standards

NEW YORK (February 11, 2008) — At today’s OMMA Behavioral Summit in New York City, Revenue Science, Inc., offering the most widely-adopted, powerful, and...

Google’s Content Network is Now Seasoned with DoubleClick Cookies

One more step for Google towards world domination - well, at least towards user-targeting domination. In a not much advertised move, Google decided to...

Google Chrome: A New Take on the Browser, Or New Ad And User Targeting...

No doubt you have already heard of Google's newly launched browser Chrome, based on Chromium's open source platform. Whether Chrome will quickly eat up...

Buddy Media Sets Standard for Monitoring Social Media App-vertisements

- BuddyBrain to provide advertisers & brand marketers accessible and accountable data to gauge social success - initial BuddyBrain data reveals top social media app-vertisements...

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