Yieldmo Expands Patent Portfolio to More Than 20 After Securing Recent Patent on its...
With a further dozen pending, Yieldmo’s patents cover omnichannel creative format technology and machine-learning driven inventory curation and scoring, and highlights the unique value...
Real-Time Intelligent Retargeting Launches on Sam’s Club Member Access Platform (MAP)
Sam’s Club MAP solves advertising retargeting challenges with breakthrough accuracy and improved member experience
BENTONVILLE, Ark. -- Sam's Club®, a division of Walmart Inc. and...
Walmart and Roku Debut First-of-its-Kind Partnership to Bring Commerce to TV Ads
World’s largest retailer and America’s #1 TV streaming platform team up to create the simplest checkout experience on TV
BENTONVILLE, Ark. & SAN JOSE, Calif. -...
Upcoming VlogBox Get-Together Webinar To Examine Data Analytics and User Engagement
The VlogBox Get-Together webinar will be held on 31 May, at 12 PM EDT and will focus on strategies designed to make targeting more...
Cross-Media Adtech Lodestar Beatgrid Ignites Industry Reboot With New Product Suite and Rebrand
The Hague, Netherlands: Beatgrid, the single-source cross-media Adtech platform, today announces its new brand identity alongside an expansion of its offering with three new...
Grapeshot Founder and ‘Pioneer’ of Contextual Advertising John Snyder Joins Illuma Technology
John Snyder, co-founder of contextual targeting provider, Grapeshot, has joined next-generation contextual-AI specialist Illuma Technology as a shareholder and active investor.
Snyder built Grapeshot from...
LG Ads Solutions Introduces First-of-Its-Kind Suite of Guaranteed Outcome-Based Media Offerings With Third-Party Validation
Advertisers only pay for CTV and cross-screen media when their performance goals are met
MOUNTAIN VIEW, Calif. -- LG Ads Solutions, the exclusive provider of...
AudienceRun Partners with ID5 to Increase Publishers’ Monetization in Cookieless Environment
The collaboration allows AudienceRun to increase the value of its publishers’ inventory
New York, Paris and London – AudienceRun, a technology and monetization solution for...
Pubmatic and MiQ Solutions Average 65% Reach Over Cookie-Powered Campaigns
PubMatic and MiQ are at the Leading Edge of Addressability InnovationNew Cookieless Solutions Increase Reach 65% and Improve Buyer ROI
REDWOODCITY, Calif. - PubMatic (Nasdaq:...
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