FreeWheel Selects Samba TV as Premier ACR Partner to Help Advertisers Target Audiences in...
As one of FreeWheel’s TV data partners, Samba TV will integrate its audience segments based on first-party TV data from 38M U.S. TV devices...
Marketing Architects Builds Annika Audience™ for Unified TV Buying
AI engine finds the ideal mix of linear and Connected TV to improve TV advertisers’ reach and return on ad spend.
MINNEAPOLIS -- TV advertising...
billups Brings Attention Metrics to Out-of-Home
Advertisers can now optimize OOH placements through the new billups Analytics™ Attention Dashboard and creative optimization features
NEW YORK -- billups, the leading independent Out-of-Home...
Simulmedia Announces Partnership with M3 MI’s MARS Consumer Health Study to Enable Pharma Marketers...
Leveraging M3 MI’s (formerly Kantar Media Healthcare Research) self-reported, survey-based healthcare data, Simulmedia’s enhanced offering provides pharma marketers with future-proof, privacy-compliant targeting across streaming...
Triton Digital Partners With NOVA Entertainment to Revolutionize Audio Advertising in Australia
NOVA Selects Triton Digital's Sounder To Offer End-to-End Solution for Audio Advertising
SYDNEY -- Triton Digital, the global technology and services leader in the digital...
Huawei Introduces Petal Ads to Promote Global Connectivity in the Luxury and Travel Sector...
Milan, Italy – Huawei hosted the Reaching China’s Premium Audience with Huawei Summit on September 10th at the Palazzo Parigi, connecting to prominent CEOs and industry...
AdTech Spend to Reach $43.5 Billion Globally by 2029
Growth in Spend Despite Push for Privacy-Conscious AdvertisingHampshire, UK - A new study from Juniper Research, the foremost experts in technology markets, has found that...
Audigent and Onetag Raise the Bar for Programmatic Combining Real-Time Data and AI-Powered Curation
The partnership integrates Onetag’s Smart Curation platform with Audigent’s programmatic activation offering for higher media quality across the ad ecosystem
London, UK: Leading data activation,...
Warner Bros. Discovery International Launches WBD AIM, a First-Party Data Platform to Enhance Audience...
London, UK – Warner Bros. Discovery (WBD) International has launched WBD AIM (Audience Insights and Measurement), a first-party data platform that enables advertisers to target their campaigns...
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