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Motorsport Network Adopts European Unified ID to Drive Relevant Advertising Across Its Publications

Motorsport Network joins a growing list of brands partnering with The Trade Desk to enhance relevant advertising LONDON – Global media company Motorsport Network today announced its...
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Instreamatic Brings Generative AI Into Audio Ad Campaigns

Instreamatic has launched Contextual Audio Ads. This new solution leverages generative AI to significantly improve traditional audio ads, and increase advertiser engagement and ROI....
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Yieldmo Expands Patent Portfolio to More Than 20 After Securing Recent Patent on its...

With a further dozen pending, Yieldmo’s patents cover omnichannel creative format technology and machine-learning driven inventory curation and scoring, and highlights the unique value...
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Real-Time Intelligent Retargeting Launches on Sam’s Club Member Access Platform (MAP)

Sam’s Club MAP solves advertising retargeting challenges with breakthrough accuracy and improved member experience BENTONVILLE, Ark. -- Sam's Club®, a division of Walmart Inc. and...
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Walmart and Roku Debut First-of-its-Kind Partnership to Bring Commerce to TV Ads

World’s largest retailer and America’s #1 TV streaming platform team up to create the simplest checkout experience on TV BENTONVILLE, Ark. & SAN JOSE, Calif. -...
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Upcoming VlogBox Get-Together Webinar To Examine Data Analytics and User Engagement

The VlogBox Get-Together webinar will be held on 31 May, at 12 PM EDT and will focus on strategies designed to make targeting more...

Cross-Media Adtech Lodestar Beatgrid Ignites Industry Reboot With New Product Suite and Rebrand

The Hague, Netherlands: Beatgrid, the single-source cross-media Adtech platform, today announces its new brand identity alongside an expansion of its offering with three new...
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Grapeshot Founder and ‘Pioneer’ of Contextual Advertising John Snyder Joins Illuma Technology

John Snyder, co-founder of contextual targeting provider, Grapeshot, has joined next-generation contextual-AI specialist Illuma Technology as a shareholder and active investor. Snyder built Grapeshot from...
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LG Ads Solutions Introduces First-of-Its-Kind Suite of Guaranteed Outcome-Based Media Offerings With Third-Party Validation

Advertisers only pay for CTV and cross-screen media when their performance goals are met MOUNTAIN VIEW, Calif. -- LG Ads Solutions, the exclusive provider of...

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