Kantar and LiveRamp Join Forces to Provide Enhanced, Privacy-Conscious Consumer Segments for Online Activation
London - Kantar, the world’s leading data, insights and consulting company, and leading data connectivity platform LiveRamp have partnered in the UK to provide hundreds...
Advertisers Can Use Data Insights to Drive Reach and Build Brands in the Current...
Research finds that TV advertisers who use an audience-based approach to targeting have improved reach as much as 100%, without increasing budgets.
NEW YORK --...
Kibo Announces AdLink to Personalize the Post-Click Experience
Kibo’s Monetate connects targeted advertising with personalized marketing
DALLAS -- Kibo, a leader in cloud commerce, announced the release of AdLink, a new audience creation tool...
Clickagy Launches Future-Proof Cookieless Solution
Gives advertisers seemingly individualized targeting without sacrificing consumer privacy
Clickagy, the data intelligence provider, announced the launch of their privacy-compliant and future-proof solution for the...
Bill Swanson Joins IRIS.TV as EMEA Strategy Lead
IRIS.TV drives the expansion of its Contextual Video Marketplace with SSPs, DSPs, and publishers in the EMEA market
London: IRIS.TV, a video intelligence platform, announced the appointment...
Retargeting Fuels 35% of App Marketing Conversions According to New Report by AppsFlyer
Retargeting gains traction between 2019 and 2020 with 10% increase in adoption rates as a third of apps with allocated marketing spend include it...
Former Grapeshot SVP Kevin McElroy Brings Illuma’s Cookieless Targeting to US Traders
Illuma Technology, the British independent contextual AI specialist, has expanded into the US with the appointment of New York-based Kevin McElroy as Chief Revenue...
Smartly.io Sets New Standard for Creative Automation of Social Advertising
Smartly.io uplevels its creative automation capabilities, offering a true end-to-end creative and media buying solution for social advertisingApril 28, 2020 09:00 AM Eastern Daylight...
Dwise Improves Geotargeting With Digital Element’s Location-based Technology
Specialist media agency selects industry-leading IP geolocation technology to increase accuracy of ad targeting
LONDON -- Digital Element, the global IP geolocation data and services...
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